Designing Out Waste: Circular Fashion Shifts Consumer Choices
One hundred thousand tons of clothes dumped illegally in a Chilean desert. The tragic collapse of the Rana Plaza garment factory in Bangladesh... People are increasingly turning to a concept called "circular fashion" that may help end situations like that. Beyond Reduce, Reuse and Recycle, it encourages innovative designs and values that attract both young and old. We catch up with some of the new business models, as well as the people buying into these novel products and services.

Yasui Akihiro (Circular-economy researcher)