China's Live Commerce Village
In recent months, new residents have flooded to Beixiazhu Village in Zhejiang Province to be involved with livestreaming e-commerce, a growing industry that offers opportunities for anyone to potentially get rich quick. Many aspiring streamers include single mothers, the uneducated or others facing obstacles to conventional full-time employment. Industries have grown around the phenomenon, with schools offering intensive training courses to hopefuls willing to do whatever it takes to make a sale.
China's "number 1 livestreaming e-commerce village," Beixiazhu
Luo Xiaoli struck it rich in the span of just 3 months
Wang Guiying is a 51-year-old who hopes to pay back a considerable debt with live commerce
Li Xueqiu studies live commerce at a training school