[SPECIAL EDITION]
This series provides updates and new perspectives on selected stories from BIZ STREAM's signature "On-Site" reports.
Featuring mild nutrient-packed chocolate bars and a UV-blocking parasol, this week's episode introduces companies that have created specialty products designed for people with specific needs that ended up becoming popular with a much larger consumer base.
*Subtitles and transcripts are available for video segments when viewed on our website.
Costing about $7 each, these chocolate bars might seem a bit expensive,
but this is no ordinary treat.
It was created by Dr. Nakamura Kosei,
who started his chocolate brand 3 years ago while he was still in medical school.
He decided to use his medical knowledge
to develop specially designed products to help his patients.
During his 3rd year of medical school he met Miyamoto Keiko,
a patient suffering from a rare incurable disease called epidermolysis bullosa - also known as "EB."
Affecting only 1 in 100,000 people,
it is the result of a genetic mutation that causes the skin to become extremely sensitive and fragile.
Slight bumps or scrapes can cause the skin to bruise and blister.
This can also occur inside the patient's mouth and throat.
Nakamura felt he could help by creating a special food product
made specifically for people suffering from EB, however...
Miyamoto said, "don't make a product just for us" -
she was adamant that I didn't make something specifically for EB patients.
I told him, "if you're going to make something for us,
I'd much rather you make something that we can eat anywhere and share with anyone -
be it family, friends, or coworkers."
Those interactions eventually led Nakamura to chocolate.
Easy to share and easy to eat, once in the mouth, it becomes smooth and creamy.
Beyond the texture, Nakamura also wanted to make something rich in nutrients
to help prevent patients from becoming under-nourished.
Initially, he attempted to create a chocolate on his own and tried using 20 different ingredients,
but none of his recipes tasted close to being good enough -
so he turned to a professional chocolatier located in Sapporo for help.
After 6 months of testing,
they settled on a recipe that contained 8 different ingredients including chia seeds, coconut, and... kelp.
In order to ensure a smooth texture,
the recipe also calls for large amount of cocoa butter.
The ingredients are then poured into a melanger,
a special grinder used by chocolatiers, for 48 hours,
ensuring that they are finely ground and well mixed into the chocolate paste.
The finished product is a gourmet chocolate bar that doesn't just offer a rich and creamy taste,
it is packed full of fiber, protein, vitamins and healthy fats.
Compact and easily broken into smaller pieces,
customers can quickly and easily enjoy a snack that includes 29 essential nutrients.
It has a wonderful texture and it's very easy to eat.
But what makes me even happier is that I can enjoy sharing it with other people.
In 2020, Nakamura released the product to the general public via his company's website.
On the label, he added the slogan, "The kindest chocolate in the world."
It's already made with love and kindness,
but whether it's given to someone to say "congratulations" or just to cheer them up,
each person who buys one can also include their own feelings of kindness!
With several flavors now available,
the candy bars are also being sold at over a dozen organic goods specialty shops across Japan.
The chocolates are also proving to be popular with health conscious shoppers and elderly customers.
I hope we can create a world where both people suffering from health issues
as well as regular people can enjoy sharing the same food at the same time.
Sickness and disease know no borders,
so I want to make our chocolate available to people in the US, Europe,
and in other places around the world.
Summers in Japan are sweltering.
One particular brand of parasol is proving to be extremely popular with women of all ages.
Despite costing between $75 and $150,
the company is seeing a steady increase in sales.
One of the main reasons for its success -
the parasols are able to block 100% of UV light.
Featuring a triple-layer design,
the parasol is made using a high density polyester fabric with two layers of polyurethane underneath it.
Third party testing confirmed the company's claims
and showed that absolutely no UV light passes through the parasol.
Starting with parasols, hats, and arm covers,
Oka Chiaki's company has specialized in producing sun-protective goods since 2010.
I started this company with the idea of creating quality products
that were both fashion and beauty conscious.
About 4 years after going into business,
Oka began to receive feedback from customers who suffered from skin conditions
that made them extremely sensitive to UV light.
We received such a large amount of calls and emails,
we realized we needed to incorporate their suggestions and requests into our products.
One of the customers was Michiko,
who has been suffering from photosensitivity for over 20 years.
Even when indoors, inadvertent exposure to sunlight coming in through a window
can result in localized redness and swelling as well as cause her to suffer from fevers and headaches.
She says the items Oka's company produces have become an essential part of her daily life.
In 2015, Oka met with Michiko in person.
After listening to her requests,
her company developed a new type of UV light-blocking face mask.
They made the mask wider than usual,
to ensure that it offered UV protection up to the wearer's ears.
The mask also incorporates a 3-D design that ensures a snug fit.
Lastly, designers chose to us extra-soft cotton lining for added comfort.
I was really impressed with the company's willingness to listen to clients like me,
and I also love that they make products that aren't just extremely useful,
but are also well-made and stylish.
Since then, the company has continued to listen to its customers' wants and needs
when developing new products, like these UV-blocking pants...
And these shoes which are specially designed to offer maximum protection from exposure to sunlight.
The company is dedicated to putting in the time and research needed
to expand its line-up with useful products.
Oka is confident that by meeting the demands of customers with specific needs,
her company will produce quality products that appeal to a much broader audience
and further add to the brand's reputation.
If we want to maintain steady growth,
we have to remain focused on creating products that don't just satisfy the average consumer,
but also meet the needs of customers with health-related issues.