In Sickness and in Health

[SPECIAL EDITION]
This series provides updates and new perspectives on selected stories from BIZ STREAM's signature "On-Site" reports.

Featuring mild nutrient-packed chocolate bars and a UV-blocking parasol, this week's episode introduces companies that have created specialty products designed for people with specific needs that ended up becoming popular with a much larger consumer base.

*Subtitles and transcripts are available for video segments when viewed on our website.

In Sickness and in Health

Offering a soft texture and containing 29 different nutrients, this chocolate bar was specifically designed for people with a rare skin disorder that can lead to painful blisters inside the mouth and throat
These UV-blocking hats and other products were developed using the advice of customers who suffer from extreme sensitivity to sunlight

Transcript

01:55

Costing about $7 each, these chocolate bars might seem a bit expensive,

02:00

but this is no ordinary treat.

02:08

It was created by Dr. Nakamura Kosei,

02:10

who started his chocolate brand 3 years ago while he was still in medical school.

02:17

He decided to use his medical knowledge

02:20

to develop specially designed products to help his patients.

02:26

During his 3rd year of medical school he met Miyamoto Keiko,

02:30

a patient suffering from a rare incurable disease called epidermolysis bullosa - also known as "EB."

02:39

Affecting only 1 in 100,000 people,

02:42

it is the result of a genetic mutation that causes the skin to become extremely sensitive and fragile.

02:49

Slight bumps or scrapes can cause the skin to bruise and blister.

02:54

This can also occur inside the patient's mouth and throat.

02:59

Nakamura felt he could help by creating a special food product

03:02

made specifically for people suffering from EB, however...

03:07

Miyamoto said, "don't make a product just for us" -

03:12

she was adamant that I didn't make something specifically for EB patients.

03:19

I told him, "if you're going to make something for us,

03:22

I'd much rather you make something that we can eat anywhere and share with anyone -

03:26

be it family, friends, or coworkers."

03:32

Those interactions eventually led Nakamura to chocolate.

03:36

Easy to share and easy to eat, once in the mouth, it becomes smooth and creamy.

03:43

Beyond the texture, Nakamura also wanted to make something rich in nutrients

03:48

to help prevent patients from becoming under-nourished.

03:53

Initially, he attempted to create a chocolate on his own and tried using 20 different ingredients,

03:59

but none of his recipes tasted close to being good enough -

04:02

so he turned to a professional chocolatier located in Sapporo for help.

04:08

After 6 months of testing,

04:10

they settled on a recipe that contained 8 different ingredients including chia seeds, coconut, and... kelp.

04:19

In order to ensure a smooth texture,

04:21

the recipe also calls for large amount of cocoa butter.

04:27

The ingredients are then poured into a melanger,

04:29

a special grinder used by chocolatiers, for 48 hours,

04:34

ensuring that they are finely ground and well mixed into the chocolate paste.

04:39

The finished product is a gourmet chocolate bar that doesn't just offer a rich and creamy taste,

04:44

it is packed full of fiber, protein, vitamins and healthy fats.

04:48

Compact and easily broken into smaller pieces,

04:51

customers can quickly and easily enjoy a snack that includes 29 essential nutrients.

04:58

It has a wonderful texture and it's very easy to eat.

05:02

But what makes me even happier is that I can enjoy sharing it with other people.

05:07

In 2020, Nakamura released the product to the general public via his company's website.

05:13

On the label, he added the slogan, "The kindest chocolate in the world."

05:19

It's already made with love and kindness,

05:22

but whether it's given to someone to say "congratulations" or just to cheer them up,

05:26

each person who buys one can also include their own feelings of kindness!

05:31

With several flavors now available,

05:33

the candy bars are also being sold at over a dozen organic goods specialty shops across Japan.

05:39

The chocolates are also proving to be popular with health conscious shoppers and elderly customers.

05:46

I hope we can create a world where both people suffering from health issues

05:51

as well as regular people can enjoy sharing the same food at the same time.

05:58

Sickness and disease know no borders,

06:00

so I want to make our chocolate available to people in the US, Europe,

06:05

and in other places around the world.

07:18

Summers in Japan are sweltering.

07:22

One particular brand of parasol is proving to be extremely popular with women of all ages.

07:29

Despite costing between $75 and $150,

07:32

the company is seeing a steady increase in sales.

07:39

One of the main reasons for its success -

07:41

the parasols are able to block 100% of UV light.

07:48

Featuring a triple-layer design,

07:50

the parasol is made using a high density polyester fabric with two layers of polyurethane underneath it.

08:00

Third party testing confirmed the company's claims

08:02

and showed that absolutely no UV light passes through the parasol.

08:10

Starting with parasols, hats, and arm covers,

08:14

Oka Chiaki's company has specialized in producing sun-protective goods since 2010.

08:25

I started this company with the idea of creating quality products

08:30

that were both fashion and beauty conscious.

08:36

About 4 years after going into business,

08:39

Oka began to receive feedback from customers who suffered from skin conditions

08:43

that made them extremely sensitive to UV light.

08:48

We received such a large amount of calls and emails,

08:52

we realized we needed to incorporate their suggestions and requests into our products.

08:59

One of the customers was Michiko,

09:02

who has been suffering from photosensitivity for over 20 years.

09:07

Even when indoors, inadvertent exposure to sunlight coming in through a window

09:12

can result in localized redness and swelling as well as cause her to suffer from fevers and headaches.

09:18

She says the items Oka's company produces have become an essential part of her daily life.

09:25

In 2015, Oka met with Michiko in person.

09:28

After listening to her requests,

09:30

her company developed a new type of UV light-blocking face mask.

09:35

They made the mask wider than usual,

09:37

to ensure that it offered UV protection up to the wearer's ears.

09:41

The mask also incorporates a 3-D design that ensures a snug fit.

09:46

Lastly, designers chose to us extra-soft cotton lining for added comfort.

09:53

I was really impressed with the company's willingness to listen to clients like me,

09:57

and I also love that they make products that aren't just extremely useful,

10:01

but are also well-made and stylish.

10:04

Since then, the company has continued to listen to its customers' wants and needs

10:08

when developing new products, like these UV-blocking pants...

10:14

And these shoes which are specially designed to offer maximum protection from exposure to sunlight.

10:20

The company is dedicated to putting in the time and research needed

10:23

to expand its line-up with useful products.

10:29

Oka is confident that by meeting the demands of customers with specific needs,

10:33

her company will produce quality products that appeal to a much broader audience

10:37

and further add to the brand's reputation.

10:42

If we want to maintain steady growth,

10:44

we have to remain focused on creating products that don't just satisfy the average consumer,

10:50

but also meet the needs of customers with health-related issues.