Making Rehabilitation Programs More Engaging: Oka Yuki / CEO, Ubdobe

Oka Yuki uses digital technology to make tough rehabilitation programs more enjoyable for children with disabilities. He shares his vision for combining medical/welfare services with entertainment.

Transcript

00:09

Our guest today is Oka Yuki,

00:12

who's making rehabilitation programs more playful by introducing the element of entertainment.

00:19

His NPO has developed a "Digital Interactive Rehabilitation System" for children with disabilities.

00:27

The sessions involve playing around with digital art.

00:33

Rehabilitation can be monotonous and painful, making children reluctant to try.

00:38

But turning the experience into a game gets them more engaged.

00:44

Kids can reach out their arms, or they can track objects with their eyes.

00:49

They can make some small movements.

00:53

They're able to do things they usually can't do.

00:57

That brings me great joy.

01:00

The World Health Organization estimates that there are some 2.4 billion people around the world in need of rehabilitation.

01:10

By making the challenging rehab process more enjoyable,

01:14

Oka hopes that more people will want to receive treatment.

01:17

We ask him about his work.

01:24

The idea for our system developed because

01:28

the child of one of my staff was undergoing rehabilitation.

01:33

They showed me video and I could see the kid was upset and crying.

01:39

My nonprofit does projects that combine medical services with entertainment.

01:45

We thought if we could combine rehab with entertainment and make it fun,

01:52

we could bring a smile to the kid's face.

01:57

That's how it started.

02:02

Oka's gamified digital rehab system has dozens of apps designed for children

02:07

with different impairments and degrees of disability.

02:14

This one displays a variety of digital objects on a large screen,

02:18

such as a whale, jellyfish, and a killer whale.

02:23

When a child touches an object, it reacts.

02:30

There's a sensor above the screen that detects what's being gestured at.

02:37

This activity is meant to help children

02:40

with a physical impairment move parts of their body they don't use regularly.

02:49

Other exercises involve wearing a sensor on the hands or feet.

02:55

In one app, the child is rewarded with a shower of shiny jewels

02:59

each time they move the body part in question.

03:03

They can see how many repetitions they can do within the allotted time.

03:11

Here is a sensor that detects hand movements.

03:16

It allows the child to play with objects on a computer screen by moving around their hand.

03:27

Another app uses a sensor to track eye movements.

03:32

The child can interact with various elements on screen through their gaze.

03:38

Our digital rehab system is about turning something tedious into something you want to do...

03:45

the entertainment factor.

03:47

Also, the system is interactive.

03:51

The user can engage with what's going on and move objects in a way

03:56

that helps them feel like they're actually doing it themselves.

04:00

That's another important feature.

04:04

The app settings can be changed depending on the child's condition or their preferences.

04:10

You can change how responsive the sensors are, or swap digital objects.

04:15

And depending on the limitations of their brain function,

04:19

you can adjust the position where objects appear.

04:23

You want to find the settings that give you optimum engagement and enjoyment for each child.

04:30

And so, our programs are designed to be fully customized on site.

04:38

Oka's digital rehab system is now being used in 77 locations throughout Japan...

04:45

including hospitals, schools for special needs education,

04:50

and afterschool support facilities for children with disabilities.

04:58

It's been developed in partnership with universities, hospitals, and rehabilitation centers,

05:04

with input from pediatricians, occupational therapists, physical therapists, and more.

05:13

Here's a physical therapist who's currently using the system with patients.

05:20

It draws out children's latent ability to move their body.

05:27

A kid who has trouble lifting their arm

05:31

is suddenly able to raise it up high.

05:34

Digital rehab gets them excited, which gets their body moving.

05:40

Here's a boy who's doing eye tracking exercises.

05:45

We speak with his mother.

05:48

It's fun for him.

05:52

It turns this challenging thing

05:55

from a rough experience into something closer to a game.

06:00

I'm grateful for that.

06:04

Oka says there's something he makes sure to keep in mind when developing digital rehab apps.

06:14

Disability or not, everyone has things they're unable to do.

06:19

But kids with disabilities often grow up being told repeatedly that they can't do things.

06:27

I want to make it so that while they play these digital rehab games,

06:32

they get to experience being able to do things.

06:37

So let's say they aren't able to do a certain task on an app.

06:42

We don't display any notifications that say they've failed.

06:46

Instead, we design it so they're encouraged to try again.

06:54

Oka has made rehabilitation fun and engaging by gamifying the process.

07:00

But how did he find himself on this path?

07:06

Oka grew up loving music from a young age.

07:13

In college, he started DJing and performing using various indigenous instruments from around the world.

07:21

Eventually, he grew more interested in organizing music events featuring a variety of musicians.

07:33

Then in his third year of college, personal tragedy changed the course of his life.

07:40

His beloved mother was suddenly hospitalized, and passed away soon after.

07:46

She'd been hiding the fact that she had cancer from her family.

07:51

My mother died of cancer at a time when I was completely focused on my events.

07:57

She was in the hospital for about six months before she passed.

08:02

No one in the family even knew she had cancer until the day she said she was being hospitalized.

08:10

It was a huge shock.

08:12

You can think, if only I had more knowledge, if only things were different... but it was too late.

08:20

So how could I save others from regret?

08:23

I thought that information on medical care and welfare...

08:29

needed to get out to people in a more easy-to-understand way.

08:35

The death of his mother was the catalyst for Oka to become interested in medicine and welfare.

08:42

He started working part-time to support people with disabilities.

08:48

Over time, he came to feel strongly about the need to educate people

08:52

about medical welfare in an informal way.

08:56

So he established a nonprofit organization.

09:01

He named it Ubdobe, a word inspired by the sound of his chosen instrument, the didgeridoo.

09:10

Ubdobe's mission is to combine medical welfare services with entertainment.

09:16

The first thing Oka and his team did was organize a music festival

09:20

aimed at raising awareness about illnesses and disabilities in a casual atmosphere.

09:26

It was held at venues and clubs in central Tokyo.

09:34

In-between performances by leading musicians, people with disabilities,

09:39

medical welfare workers, researchers, and others took to the stage to give talks and show informational videos.

09:50

Our "Social Funk" festival was not a welfare event.

09:54

Rather, it was a club event with info on medical and welfare issues woven throughout.

10:00

So we always made sure the lineup and attractions were enough to satisfy even the club-going crowd.

10:11

I remember one time this guy on his way out was saying,

10:15

"First thing I'm gonna do when I get home is give my mom a call." As he was leaving.

10:23

He had this really intimidating appearance, with tattoos all over his body and a mohawk.

10:30

At first glance, you would've assumed that was the furthest thing from his mind,

10:34

but our event put him in that headspace.

10:37

That's always stuck with me.

10:42

The music event, which was supported by Japan's welfare ministry,

10:45

came to a close during the coronavirus pandemic.

10:51

Other projects include helping disabled people become more active in society...

10:56

as well as helping students studying welfare find employment after graduation.

11:05

Their digital rehab business, which started in 2017,

11:09

was named the overall winner at the 2023 Keio Healthcare Venture Contest,

11:14

attracting widespread interest.

11:23

Now Oka and his team are working to take their digital rehab system overseas.

11:29

On this day, they're talking about plans to expand into India.

11:34

Joining in remotely is a recently hired local employee.

11:40

In terms of localizing the app, what should we keep in mind?

11:45

Can we have animals like cows and monkeys appear?

11:50

In India, the cow is a sacred animal that a deity rides around on.

11:56

So we have to be careful.

11:59

Many people could take issue.

12:04

We decided on India partly because it has the largest population in the world,

12:10

but also because, despite all the hospitals, remote villages don't have access to medical services and rehabilitation.

12:20

We thought our digital rehab system could be used to help people with disabilities and elderly people

12:26

in both urban centers as well as rural areas.

12:30

So we decided to roll it out.

12:35

In April 2024, they introduced their system on a trial basis at several facilities in India.

12:44

This rehab clinic, located in the city of Pune in western India, is one of them.

12:50

It's using digital rehabilitation not only for children, but also for adults.

13:01

This man has been diagnosed with autism.

13:05

He definitely enjoyed the tool, using all the sensors.

13:09

I'm really very happy, I like the tools.

13:12

All five devices are very good.

13:16

For Oka and his colleagues, India is just the beginning.

13:21

They hope to bring their system to countries around the world, including the U.S.

13:27

In the long term, Oka hopes to free people around the world from the stresses of rehabilitation.

13:34

We ask him about the kind of world he wants to create through digital rehabilitation.

13:41

With digital rehabilitation, my vision for the world isn't anything grand or extraordinary.

13:48

I just want to relieve kids with disabilities of these painful experiences.

13:54

I want to make it fun for them, and enable them to make lots of friends.

13:59

And I want them to participate more in society.

14:02

How they learn, eat, play, and work...

14:07

I hope to empower them to make their own decisions about things like that.

14:13

And I want them to take that forward with them as they live their lives.

14:21

"Do you have any words to live by?"

14:30

Meaningfulness, business, and fun!

14:33

In my work, I seek to balance these three things.

14:38

Something can be meaningful and fun, but unless it's a viable business, I can't keep my nonprofit going.

14:46

So it's all about balance.