Design Hunting in Fukushima

This time we visit Japan's third-largest prefecture, Fukushima. The mild climate and snowy mountains have shaped diverse microclimates and customs, and widely varied crafts. From a sake brewery that's dedicated to the natural environment, to a studio that updates traditional local toys, and even a basketry artisan who uses mountain plants. Natural disasters and local history have played a role in the delicate beauty of Fukushima's designs. Join us on our hunt!

Transcript

00:11

We're on a "Design Hunt," to find unique, regional designs from around Japan.

00:16

Today we're visiting Fukushima, Japan's third-largest prefecture by area.

00:25

Fukushima has mild weather but snowy mountains,

00:28

leading to diverse microclimates and customs that have shaped a wide variety of arts and crafts.

00:36

Natural disasters are part of Fukushima's storied history,

00:40

and local designs have a "delicate" beauty.

00:44

Join Shaula and me, on a design hunt in Fukushima!

00:51

Fukushima has an abundance of water flowing down from its many mountains.

00:56

Rich soil makes for plentiful harvests, and the region is also famous for its rice.

01:04

Japanese sake is made by fermenting rice and water,

01:08

so it's hardly a surprise that Fukushima is famous for its excellent brews.

01:15

Koriyama lies in central Fukushima.

01:18

A 300-year-old brewery here is gaining a following for its sake made from 100% organic rice.

01:27

As a sake lover myself, I can't wait to find out more.

01:31

Hello!

01:34

- Hi, welcome!
- Welcome.

01:36

- I'm Shaula.
- A pleasure.

01:40

I'm Niida Yasuhiko, 18th-generation head of the brewery. Welcome.

01:46

I'm his partner, Maki. Hello.

01:49

I hear a very soothing sound. What is this?

01:54

Our brewery is unusual for only using local spring water and organic rice.

02:02

That's what we're known for. 100% natural spring water and organic rice.

02:08

And a beautiful cherry-tree branch!

02:12

The 300-year-old cherry by the entrance blooms right around our brewery festival.

02:19

I see. If the tree is 300 then presumably the brewery is even older?

02:27

It was founded in 1711.

02:31

Incredible.

02:33

For 313 years we've had these excellent conditions.

02:36

The water has flowed and the rice fields have prospered.

02:43

We want to care for both of those resources.

02:48

Both partners were born and raised in this area.

02:51

The fields have been in the family for generations,

02:54

and they grow their own rice with no agrichemicals.

02:59

Their crops are certified as organic produce.

03:04

They also inherited 70 hectares of mountain land around their rice paddies.

03:09

They regularly visit the mountain to maintain the pure spring water.

03:18

The water and rice are broken down with koji mold spores.

03:23

The natural microbes that live in the brewery ferment the mixture,

03:28

making for completely natural sake.

03:33

Let's take a tour.

03:38

There was a lovely fruity scent when we walked in.

03:46

Like strawberries? Natural microbes include lactobacillus and yeast.

03:54

The ones in our brewery seem to give off a strawberry scent.

04:01

Since you rely on natural bacteria, no two batches are the same, right?

04:08

That's right.

04:11

It's like wine, how the grapes taste different every year.

04:18

True.

04:19

Our rice changes each year. So do our microbes.

04:24

One year they might be more acidic.

04:29

But that's just the natural choices they're making.

04:33

Naturally fermented sake may vary, but it will always be well-balanced.

04:39

That's something your body will appreciate.

04:44

Interesting! There's always an element of surprise with flavor or timing.

04:54

Exactly.

04:56

- It's bubbling!
- Yes.

04:59

This sake was started last year.

05:01

The bubbles are proof of natural microbes hard at work.

05:07

It's so active!

05:10

Natural microbes create a lot of foam which then dies off.

05:16

This really makes it feel alive.

05:19

- Drives it home, right?
- So alive.

05:22

Have a sniff.

05:26

Oh, lovely!

05:28

It can have an acidic or sweet smell.

05:32

- Delicious!
- Thank you.

05:35

Amazing.

05:38

Wooden barrels.

05:39

My grandfather focused on forestry but his cedars were left untouched.

05:45

We cut some down to make our barrels. We'll make a new one each year.

05:53

- Every year?
- That's the plan.

05:58

Sake brewers usually use enameled tubs to ensure stable production.

06:04

This brewery began swapping them out for wooden ones in 2017.

06:10

The family's cedar trees grow too thickly.

06:14

Cutting some down provides materials "and" helps keep the local forest healthy.

06:21

Microbes enjoy living in wooden barrels, and the sake takes on a woody fragrance.

06:29

However, the brewery became concerned about a lack of coopers,

06:33

so staff learned the necessary skills, and they now craft their own wooden barrels by hand.

06:42

We use our own bamboo.

06:44

Really? For the barrel hoops?

06:49

The longer the bamboo, the bigger the barrel.

06:53

We have bamboo over 20 m high on our land.

06:58

The barrels use no nails or glue.

07:03

Truly local sake in every way.

07:06

It really is.

07:08

I'm super curious about this. It's a piano, right?

07:13

Yes, Maki is a jazz pianist.

07:18

Really?

07:21

Microbes are alive, so good music might encourage good fermentation.

07:28

Let's have a listen!

07:51

I feel all the microbes perking up!

07:55

How amazing to hear jazz in here.

07:59

It makes us so happy to hear good music - it's a real pleasure.

08:05

It seems natural that other creatures would feel the same about it.

08:14

Japanese people talk of 'ki,' the atmosphere of a place.

08:19

Maybe microbes are part of that.

08:22

They're everywhere, after all. It makes sense they'd play a role!

08:30

This is fascinating!

08:33

Niida Maki is in charge of the brewery's product branding and its package designs.

08:40

Fewer people drink sake each year.

08:47

We need to attract younger people.

08:53

So the designs are kind of pop.

08:56

It's almost modern art!

08:59

The circles are timers. Sake from 2023, 2022, and 2021.

09:03

Oh, I see!

09:07

In 100 years, the circles will be all white.

09:11

It's an annual sake made from the previous year's sake instead of water.

09:17

This is a special sake. Our kids made the label art on our mountain.

09:27

How lovely!

09:31

This design uses minimal ink and paper, employing the gently curving hiragana script.

09:37

It's one of the brewery's standard products.

09:41

How does it taste?

09:43

It has a little color.

09:46

Yes, we use unpolished rice.

09:51

We don't tinker with the finished sake, so it has a golden color.

09:58

Let's have a sip.

10:04

Delicious!

10:06

Thank you.

10:07

- So warming!
- I agree.

10:10

It's dry with a little sweetness. Nothing cloying, a clean flavor.

10:20

The sweetness of the rice and the microbes' acidity are well balanced.

10:27

Preserving the local environment is, of course, very important.

10:33

Could you tell me your perspective on that?

10:37

Our biggest job now is to preserve the right environment for brewing.

10:45

Create more organic rice paddies.

10:51

A healthy mountain guarantees clean water.

10:57

Once the environment is in place the 'ki,' the atmosphere, improves.

11:02

Another thing we've done is put beehives by the warehouse.

11:09

Oh wow.

11:11

And we got Japanese honeybees.

11:13

It's a sign that the whole area is improving. We're delighted.

11:19

The Japanese honeybee population is in decline due to residential development and agrichemicals.

11:25

But not here!

11:28

Let's try some honey.

11:32

The bees spend a year gathering pollen from all over to make wildflower honey.

11:38

Wildflower honey.

11:48

A lot of flavors.

11:51

Yes.

11:52

So honey reflects the local area.

11:56

It does.

11:57

My visit has shown me that you don't take things for granted.

12:05

You're working very hard to preserve and maintain it all.

12:10

Thank you.

12:11

The 2011 earthquake and tsunami caused environmental havoc in Fukushima.

12:20

Yes, our local area was measured for radiation but it's untouched.

12:25

We shouldn’t be using nuclear power.

12:30

If we can become self-sufficient for energy, we won't need to.

12:38

The disaster strengthened our focus on self-sufficiency.

12:45

I hope we can pass on a better environment to the next generation.

12:51

Gratitude for the natural world, and a drive to preserve the environment.

12:57

I feel these are lessons we could all benefit from.

13:05

Fukushima prefecture is a "treasure" trove of traditional, and regional, toys.

13:12

These are made using "hariko" papier mâche, which pastes paper to a mold.

13:18

The two most popular are from Aizu in western Fukushima: "Okiagari-Koboshi," and "Akabeko."

13:26

Both are beloved parts of everyday life here.

13:32

I'm visiting a workshop that's "updating" these regional toys.

13:38

- Hello!
- Hi, I'm Andy.

13:42

- I'm Hayakawa, a pleasure.
- Nice to meet you.

13:44

Please, come in.

13:46

- Here they are!
- Yes.

13:48

- Koboshi.
- Okiagari-Koboshi and Akabeko.

13:52

Koboshi symbolize different things.

13:57

‘Okiagari' means to get up.

14:01

Like this.

14:02

They get back up when knocked down.

14:04

This is said to reflect Aizu's samurai spirit.

14:12

Wow, this is Munch's "The Scream."

14:15

Yes, that's it exactly.

14:18

Right?

14:19

There was an official request from Norway to combine Munch and the dolls.

14:27

It was to mark his 150th anniversary. They liked that the toys always get up.

14:36

Munch's paintings are often stolen but they always return to the museum.

14:43

They felt there was a connection there. So we made a Munch Okiagari-Koboshi.

14:50

How wonderful!

14:53

I make the designs for our studio.

14:57

- You designed these?
- I did.

15:01

Hayakawa Minako is the second-generation head of the studio.

15:06

She began training under her father right out of high school.

15:12

She's handled the painting for 40 years, and began designing 15 years ago.

15:21

- Here is an Akabeko.
- With a nodding head.

15:26

- Very charming.
- So cute!

15:29

- It's a favorite.
- Has it always nodded?

15:33

Oh yes, it was a deliberate design made by a historic artisan.

15:40

Really?

15:41

It's very fun.

15:43

- They're playful.
- That's it, exactly.

15:46

Akabeko have "long" been popular among Aizu's residents.

15:50

The toy's history goes back around 400 years to a major earthquake.

15:58

Legend has it that red cows were used to help rebuild a temple.

16:02

Residents decided to leverage that strength for the local economy.

16:08

It began as piecework for samurai and farming families, and continues to this day.

16:17

Hayakawa has "updated" the toys with colorful designs.

16:23

I chose Fukushima colors, such as fruit that's grown here.

16:30

Oh, I see!

16:32

So this is peaches. Muscat grapes.

16:36

Ah, yes!

16:37

There are blueberries, and persimmons. Not oranges.

16:40

Persimmon!

16:41

I chose the colors to try and showcase Fukushima produce.

16:47

Updated Akabeko. Fascinating!

16:50

This one has headphones!

16:53

- Tap its head.
- Oh wow! It's nodding along!

16:57

Very into the music.

17:00

So cool.

17:06

This Akabeko commemorates a "music" festival that began in Fukushima.

17:12

Hayakawa's designs all stem from a desire to "invigorate" her hometown.

17:22

The studio has taken up new production challenges.

17:25

Its founder wanted to preserve traditional crafts,

17:28

so he experimented with new machines and molds.

17:33

He found a way to minimize costs to just paper and water.

17:41

Production increased and they can now make "500" a day.

17:47

But the painting is still done by hand, as is traditional.

17:51

Red wards against evil, while the black spots on the torso offer protection against illness.

18:01

Excuse me.

18:05

You're adding the heads?

18:08

Yes, that job is done here.

18:11

And it has to be done by hand.

18:15

That's right.

18:16

Because it moves.

18:18

- You check it.
- Yes.

18:23

- It looks difficult.
- No, it's just practice!

18:29

Really?

18:31

Methods may change but the heart of what we make is the same.

18:38

That never changes.

18:46

Hayakawa has created around 30 varieties of Akabeko toy.

18:50

But "one" design marked a turning point for her.

18:56

A historic Japanese wave design, called seigaiha.

19:01

Hayakawa made it as part of a reconstruction project after the Great East Japan earthquake.

19:09

After the disaster, I had doubts about what I was doing.

19:19

There were so many people in need.

19:24

Here I was making Akabeko.

19:27

But I knew there was more I could do for others.

19:34

I can't get that tsunami out of mind.

19:40

I'm sure.

19:43

But there are things we mustn't forget.

19:48

The true meaning of the wave pattern is that waves bring good things.

19:55

I want everyone to overcome the negative association, to move past that.

20:01

One of the people who came to see our products lost their house.

20:11

It was swept away by the tsunami.

20:16

They saw these and said, ‘What peaceful waves.'

20:24

That really helped me.

20:26

I felt so relieved and happy.

20:34

- It made it all worth it.
- I'm sure.

20:39

Design "helps" people.

20:42

The gentle warmth of the Akabeko lives on today.

20:50

My last stop is Mishima, a small community of 1300 people, nestled between mountains.

20:59

Many of the residents here are basketry artisans.

21:03

They harvest grasses and plants from the mountain and weave them into "simple," "beautiful" items.

21:12

In this "snowy," "isolated" region,

21:15

weaving baskets and boxes was a winter task that provided the community with tools they needed.

21:24

It's a custom that goes back "millennia."

21:27

Similar woven baskets have been found on archaeological sites.

21:34

Some are made with precious materials.

21:37

Each summer, over 10,000 people gather for a basketry event.

21:45

However, many basket weavers are getting older.

21:49

I visited a young artisan who moved to the area to learn the craft.

21:56

Mitsui Koji? Hi, I'm Andy.

22:00

Yes, I'm Mitsui, a pleasure.

22:04

- This is your workshop?
- Yes.

22:06

You're making something?

22:09

A basket from crimson glory vine.

22:13

Do you harvest the materials yourself?

22:17

Yes, I cut it on the mountain.

22:22

Now I'm adjusting the thickness as I weave.

22:27

How do you adjust it?

22:30

With this knife. I make it thinner like this.

22:35

You scrape it?

22:38

Too thin and it won't be strong enough.

22:42

So I have to be careful.

22:47

What else do you use?

22:50

- Other than the vine?
- Other than that, yes.

22:52

Walnut, the bark of walnut trees. And silver vine.

22:59

- Silver vine?
- Yes, another vine.

23:02

Do they all grow in this region?

23:06

Oh yes, walnut and silver vine grow very close by.

23:13

Glory vine is harder to reach.

23:16

- Deep in the mountains?
- Yes.

23:19

Mitsui has an exhibition space further back in his workshop.

23:25

His "painstaking" work has spread through word of mouth.

23:29

Today, people visit him in order to buy his products.

23:35

- What's this one?
- Silver vine, for washing rice.

23:40

Lovely!

23:43

It's said to be softer than bamboo so it doesn't scratch the rice.

23:51

I see.

23:53

So it tastes better.

23:55

More of your work, bags this time.

23:59

Yes, it has a different pattern from the earlier basket.

24:04

Now I look closely, every motif is different.

24:09

Lighter cases!

24:12

These tiny ones are made from leftover materials.

24:18

Pieces that are too short for a bag.

24:23

So I use them on these. I try not to waste anything.

24:27

- What's this?
- I wove around a chair.

24:33

That's incredible!

24:35

When I first moved here I couldn't weave a bag.

24:41

I thought I'd have more use for a chair to sit on, so gave it a try!

24:48

Wow, thinking outside the box!

24:52

You mentioned that you moved here.

24:57

Yes, from another prefecture.

24:58

Why?

25:00

I wanted to earn a living with my hands doing something I liked.

25:07

A job with no retirement.

25:11

- A lifelong career.
- I liked that idea.

25:18

Mitsui wanted to learn a unique, "local" craft that used "local" materials.

25:27

He moved here with barely any possessions,

25:29

and started life in a community where he knew nobody.

25:34

How did you learn all this?

25:40

I found a teacher in Mishima.

25:46

Here in town?

25:49

Yes, they taught me how to weave crimson glory vine and silver vine.

25:55

How amazing you found a teacher right here. It feels like fate!

26:03

It made all the difference.

26:07

- It must have!
- Definitely.

26:11

Mitsui has lived here for seven years, and married a local last year.

26:16

Today he's part of the town.

26:19

- Hello!
- Hello.

26:25

- Nice to meet you.
- A pleasure to meet you.

26:28

This is Watanabe Yukiko.

26:30

As one of Mitsui's neighbors, she's kept an eye out for him since his arrival.

26:38

- I've seen his work.
- Isn't it lovely?

26:43

Beautiful.

26:45

His work is so neat! I admire it a great deal.

26:50

She makes amazing work.

26:54

Really?

26:55

I weave but I prefer to use a type of sedge for my work.

27:02

His senior pupil!

27:06

Oh, he helps me too. All kinds of everyday things.

27:11

I see.

27:13

It's mutual!

27:14

It's a small community. Everyone knows one another.

27:20

It's true. He's lovely, so it's easy to ask for help.

27:28

We have a good relationship.

27:31

I enjoyed the "beautiful" basketry of Mishima, and the local warmth.

27:38

I love how the sake brewery in Fukushima is following ancient tradition.

27:48

I see hope for closer links to nature for the next generation.