Ramen Culture: The Continuous Evolution of Diverse Taste

Kyoto is not all traditional cuisine. It has become one of Japan's leading ramen hubs thanks to being a student town. Tastes evolve and flavors change as restaurants strive to satisfy clientele.

Young proprietor
Ramen, Long-standing ties
Regulars
Red ramen

Transcript

00:11

Ramen - one of Japan's most well-known foods.

00:17

In a city dotted with ramen specialty shops, this dish has been a favorite among the locals for over 80 years.

00:26

Some 30 shops compete for business in the Ichijouji neighborhood which teems with university students.

00:35

Some even serve exceptionally rich ramen.

00:41

Kyoto cuisine is envisioned as
delicate and light,

00:47

but when it comes to ramen,
you'll find plenty of robust flavors.

00:51

We've made a breakthrough there.

00:58

Ramen cooks are nothing if not creative, with each striving to produce their own singular taste.

01:06

No single flavor defines Kyoto ramen,
and that's what makes it interesting.

01:12

The local culture affords each owner
leeway to create a signature taste.

01:29

Core Kyoto explores the passion of restaurant owners whose innovations enliven local ramen culture.

01:55

This old ramen restaurant is a five-minute walk from Kyoto Station.

02:03

It is considered the city's first such establishment.

02:10

Aoki Shigeyuki, the third owner, was originally a regular patron here.

02:15

The previous owner took a liking to him and handed him the reins.

02:23

He serves ramen under its original name, "chuuka soba," which translates into Chinese noodles.

02:32

Aoki's ramen features tender homemade braised pork belly, and a pitch-black,

02:36

concentrated broth made with dark soy sauce in chicken and pork bone stock.

02:47

The flavor is surprisingly light on the palate and ranks among Kyoto's typical ramen offerings.

02:54

We have regulars who
appear every morning.

03:01

We offer ramen that's not too heavy,
with a taste that can be enjoyed every day.

03:11

The restaurant has made a name for itself, and people even travel from afar to enjoy its "chuuka soba."

03:18

I'm from Tokyo.

03:21

The color is incredibly dark,
but the flavor is mild.

03:27

I'm from Kyoto and come all the time.
The ramen's delicious. I love it.

03:35

Regulars often enjoy fried rice along with their ramen.

03:43

The same soy sauce seasoning used in the "chuuka soba" creates the distinctive flavor.

03:52

The dish has remained a staple since the 1970s,

03:55

when the second owner first put it on the menu.

04:00

The fried rice pairs so well with the "chuuka soba" that they are also on offer as a combo meal.

04:10

This, the city's first ramen shop, opened in 1938,

04:14

initially as a food stall since ramen was still relatively unknown.

04:26

The business was launched by an immigrant from China.

04:33

A blend of Japanese stock and Chinese broth,

04:36

his ramen gained traction and the business moved to its current location in 1942.

04:45

Back then, the shop would open at 5 a.m. to serve patrons coming off the night shifts.

04:50

The recipe has been tweaked over the years, and now the eatery serves up to 2,000 bowls daily.

05:00

That tradition of opening early continues today.

05:08

Aoki begins his morning preparing the ramen soup.

05:14

You're late today.

05:19

This customer who has just completed the night shift helps himself to beer and proceeds to a table.

05:27

Strictly regulars.
Only those I know very well.

05:34

The shop officially opens at 9 a.m., but Aoki serves long-standing regulars

05:39

during the early morning hours as a special service.

05:53

He offers up a plateful of ramen toppings for each customer to nibble on while they enjoy a post-work beer.

06:04

The regulars keep arriving.

06:07

Aoki waits on them as he continues preparing for the day's business.

06:17

The soup is a blend of chicken and
pork stocks, but mainly chicken,

06:26

and we don't use any vegetables.

06:31

The ramen's key flavoring comes from the sauce used to braise the pork.

06:37

This tints the ramen soup a dark black.

06:43

Just after six, and the shop is almost full.

06:47

The regulars all know each other well and have their own preferred seats.

06:53

Someone stumbling on the scene would find it hard to believe this is early morning.

06:59

I like the taste and the owner.

07:03

At first, he turned me away, insisting it was
too soon to be considered a firm regular.

07:10

Some patrons drive over five hours to dine here.

07:16

I'm from Nagano Prefecture.

07:20

The food is delicious,
and the atmosphere is great.

07:28

One hour prior to opening.

07:33

Aoki makes himself a bowl of "chuuka soba" using the soup he prepared fresh that morning.

07:42

This is breakfast, but it is also an opportunity to taste that day's broth.

07:47

Aoki believes that as long as he himself never tires of the flavor day after day, the regulars will keep coming back.

08:00

At this hour, only regular patrons are dining downstairs.

08:05

They're all loyal fans.

08:09

They kept me going during
the three years of covid.

08:19

It was these regulars who kept the business afloat, which had dried up during the pandemic.

08:27

Aoki continues to serve "chuuka soba" today out of gratitude to all of them.

08:34

It's incredibly good.
Look, no soup left. It was perfect.

08:53

Ten to nine.

08:55

Normal morning business hours are about to begin,

08:57

and the regulars settle their bills.

09:03

Now, the general public filters in.

09:10

I'm not sure whether
I have 5 or 10 years left,

09:15

but I'd like to keep making ramen
till the day I die.

09:21

It's my hobby now,
and I will always give it my best.

09:37

Kita-shirakawa is another area brimming with students and home to one of Kyoto's oldest ramen shops.

09:50

In 1949, Masutani Hidetoshi and his wife Teruyo set up a roadside food stall near Kyoto University,

09:58

drawing domestic and exchange students alike.

10:06

Their daughter Kazuko helped out and describes how the ramen acquired its unique flavor.

10:13

There was a dorm for Chinese and
Taiwanese students down the hill.

10:19

When they came to eat ramen, they
offered my parents suggestions.

10:25

Kyoto University professors also gave advice
on how to prepare Chinese soup stock.

10:32

Then, business increased
by word of mouth.

10:37

Today, the shop remains an integral part of the Kyoto ramen scene.

10:47

The Masutanis wanted to give students extra nutrition in a single bowl of ramen

10:51

so they used pork back fat as their ramen's key component.

10:58

The soup is made by slowly simmering chicken bones with soy sauce seasoning.

11:07

This gives a slightly heady flavoring that pairs well with a bowl of steamed rice.

11:14

Osaka inherited her parents' secret recipe,

11:17

which is said to be the origins of a Kyoto-style of ramen that uses back fat.

11:22

Today, many shops around Japan have also adopted similar recipes.

11:33

It looks rich, but it's not that heavy.

11:40

I've been coming here for
as long as I can remember.

11:45

I've tried other places,
but this is unique.

11:49

This is my third visit
this week.

11:55

This now-classic taste still reigns in Kyoto.

12:10

This noodle factory was founded almost a century ago.

12:15

It has supplied Kyoto ramen restaurants for decades and now fills orders from across the country.

12:27

This latest expansion is the work of proprietor Chiken Yoshinori.

12:33

He continually looks for innovations.

12:38

The founder attended college in Tokyo
during an unprecedented "chuka soba" boom.

12:45

He saw a potential
business chance.

12:49

He knew that Kyotoites welcome novelty
and have a keen interest in anything new.

13:01

Although ramen was supposedly introduced to Tokyo as "chuuka soba" in 1910,

13:06

it did not immediately find its way to Kyoto.

13:13

Not until Chiken's grandfather, Kizou, came along.

13:19

Kizou opened Kyoto's first Chinese noodle factory in 1931

13:24

and sold his noodles to diners which were opening and succession at the time.

13:37

These eateries catered to the masses with popular dishes like udon noodles and rice bowls.

13:46

Since ramen was unknown at the time,

13:48

Kizou travelled around with samples, demonstrating how to prepare the noodles.

13:57

A diner chain and other restaurants picked up the novelty, and it became a staple menu item.

14:04

That all occurred before the dawn of Kyoto's ramen establishments.

14:10

Our shop was a branch of the diner
where my father trained.

14:22

Gradually, other branches were opened, and
ramen became a favored dish in the eateries.

14:33

While business initially thrived, it declined under the second proprietor due to increased competition.

14:43

Then, under Yoshinori, business bounced back.

14:50

He offered special-order noodles to individual ramen shops, an unusual move for a noodle factory.

15:00

It all started with a customer's request for "tsukemen," or dipping noodles, in 2005,

15:07

a time when Kyotoites had not yet caught on to the style of dipping ramen noodles into sauce.

15:15

Yoshinori and his client spent one year developing chewy noodles which could hold their own in a rich soup.

15:24

He's willing to try anything.
He never gives up.

15:29

You can count on him
to hang in there.

15:36

This fueled a "tsukemen" boom in Kyoto.

15:42

Social media took off about that time
and gave ramen a life of its own.

15:54

That success turned business around, and today the factory produces some 200 varieties of noodles.

16:04

Thin, straight noodles are ideal with a light soy sauce-flavored soup.

16:11

Crinkled egg noodles, meanwhile, are a perfect match for miso ramen.

16:17

And flat noodles suit a richer soup.

16:23

Noodles with a semicircular cross-section are more easily coated by the soup.

16:30

There are a few tricks in creating such a rich variety of noodles.

16:40

One is the slicing process in which sheets of dough are cut into thin strips.

16:49

Cylindrical cutters are adjusted to give the desired thinness and shape to the noodle.

16:58

More than 60 cutters are used to fill the varied custom orders.

17:06

We developed this cutter with wing blades
to produce noodles with raised sides.

17:15

The winged parts become soft when boiled and the center chewy for interesting noodles.

17:29

These noodles were first envisioned for a soup-less style of ramen

17:33

topped with minced meat and other ingredients.

17:38

The noodles' raised edges were designed to catch the bits of meat.

17:45

From here, you can see
our most advanced line.

17:52

The kneader creates thin bundles
to be pressed from the sides and the top.

18:02

The goal is to create noodles
with a handmade look.

18:08

This abundance of noodle varieties has aided the evolution of Kyoto ramen.

18:17

This shop uses both the straight noodles and the type that look hand-kneaded

18:22

to complement two different soups referred to as "white" and "black."

18:28

The base is a clear soup derived from three types of chicken stock,

18:32

simmered at a low heat, then well-skimmed to ensure a clear broth.

18:40

The "white" soup is blended with lighter, slightly sweet soy sauce.

18:46

We use flat, hand-kneaded noodles
for the white soup.

18:52

They have
a low water content.

18:55

Our light chicken broth coats the noodles,
helping to highlight the taste of the wheat.

19:08

The black soup also begins with the base broth but incorporates fish stock and aged soy sauce.

19:20

Toyomoto uses thin, straight noodles with a firmer bite for this soup.

19:25

Kyoto has an enormous number of restaurants,
boosted by an innovation-friendly environment.

19:36

So our next step is to create an opportunity
to introduce our products overseas.

19:52

The Ichijouji area is known for its concentration of university students and ramen restaurants.

20:01

One such restaurant, which opened in 2011, has made an impact on Kyoto's ramen scene.

20:10

The shop serves up ramen not found elsewhere.

20:16

It's hearty but not too heavy,
which makes it delightful.

20:20

The soup is quite creamy.

20:24

I used the sliced pork
to wipe the bowl clean.

20:31

Everyone agrees the soup is "rich."

20:38

Whole chickens are simmered until the stock thickens and becomes more like a creamy soup than a broth.

20:46

The soup is so thick that the noodles stay afloat.

20:52

The robust chicken flavor spreads across the palate.

20:59

This one-of-a-kind taste transformed ramen stereotypes.

21:06

The owner opened his own shop
after completing training,

21:11

but he struggled to create
his own signature flavor.

21:15

After 12 years of trial and error,
he finally hit upon this hearty chicken soup.

21:23

We thought the thick, rich flavor
would mostly appeal to men,

21:28

but we are now also drawing female
patrons since they tend to like chicken.

21:39

The shop also serves another popular ramen.

21:44

Here you are. Red ramen.

21:49

Their standard, hearty ramen is liberally sprinkled with chili peppers.

21:56

Customers say the robust chicken and red chili pepper combination is addictive.

22:05

The repeat customers, both men and women alike, usually consume the whole dish, soup and all.

22:13

Kyoto cuisine is envisioned as
delicate and light,

22:20

but when it comes to ramen,
you'll find plenty of robust flavors.

22:28

We've made a breakthrough there.

22:33

In 2022, one shop became an overnight sensation in the ramen community.

22:45

It was featured in an international gourmet guidebook just eight months after opening.

22:53

The standout ingredient, evocative of Kyoto, is the use of "sansho"

22:58

which is featured in Japanese cuisine.

23:01

At the time, almost no one in Kansai
used "sansho."

23:05

I thought it was a very Kyoto-like ingredient,
so I experimented to create a unique ramen.

23:18

Hot oil is drizzled over the "sansho" to extract a refreshing aroma.

23:26

"Sansho"'s aroma dissipates quickly,
so we make it fresh every morning.

23:35

The soup, which is produced from pork bones, seafood, and carefully selected chicken stock,

23:40

is left overnight to allow the flavors to emerge.

23:48

Scallops are marinated in white soy sauce then pulled and added to the soup.

23:58

This innovative "sansho" ramen has wowed connoisseurs.

24:12

"Hai, dozo."

24:14

"Irasshaimase."

24:19

The refreshing aroma of "sansho" blends with the delicious flavor of scallops, teasing the palate.

24:31

Made in-house, the flat, thin noodles are easily coated by the soup, resulting in a silky, chewy texture.

24:40

This ramen excites on many fronts; its emergence reflects the culinary influence of Kyoto,

24:46

which is home to many ramen shops.

24:53

Itou has been a ramen fan since childhood.

24:59

He founded the Ramen Study Group at university and would consume some 500 servings of Kyoto noodles annually.

25:09

Itou concocted his own ramen recipe and sold the noodles at student festivals.

25:14

The owner of a local ramen restaurant helped him out at no cost.

25:21

After graduation, he worked for a major flour manufacturer, where he learned the basics.

25:28

Eventually, he developed his idiosyncratic style of ramen and opened his own shop.

25:39

The "noren" gifted by the members of his study group still hangs across the shop entrance.

25:49

On this day, current members of the Ramen Study Group have gathered at Itou's shop.

25:57

They carry on the tradition of selling ramen at the school festival

26:01

and have borrowed his kitchen for preparation.

26:09

Chicken has always ruled the coop,
so this year we thought we'd try pork.

26:14

Preparation is hard work, but we have
fun since it is for the school festival.

26:21

The study group has just celebrated its tenth anniversary.

26:31

The ramen industry's senior members
helped me out back when,

26:36

and now it's my turn
to give something back.

26:59

The group's pork-based, soy ramen was a hit, generating a long line.

27:10

The group sold over 1,000 bowls during the three-day festival.

27:16

I'm motivated to create ramen culture.

27:22

I want to make my ramen as distinctive
as customers will allow -

27:26

and be viewed as a leader
in Kyoto's ramen culture.

27:36

Kyoto ramen is a diverse and creative cuisine in its own right.

27:43

This unique culture has become a new Kyoto "tradition, in evolution"

27:48

- bolstered by the Kyotoite spirit of progress and innovation.