Okamoto Hiroki is the founder of a unique new social media platform that is now working to assist those affected by the ongoing conflict in Ukraine. Launched in January 2022, Omusubi Channel promotes exchange between Japan and the world through culturally themed video livestreams from 84 countries and regions. The site is now leveraging the power of social media to help provide a stable income for those caught up in the conflict, as well as assisting Ukrainian streamers in evacuating to Japan.