Lint Rollers / Rotating Beacon Lights

The fascinating stories and secrets behind hit Japanese products, plus parts and machines that boast the top share of niche markets. In the first half: the story behind lint rollers which can be used to clean floors. In the second half: rotating beacon lights found on police cars, made by a company with 80% of the Japanese market share.

Nagano Masaki, involved with the development of lint rollers
Various types of rotating beacon lights
Reporter Cyrus Nozomu Sethna learning about rotating beacon lights

Transcript

00:09

"Japan's Top Inventions"

00:17

The behind-the-scenes tales of hit products and creations from Japan.

00:22

This is "Japan's Top Inventions."

00:28

On today's show... a tool used for cleaning.

00:34

All you need to do is roll.

00:36

We tell the story behind this invention.

00:41

Later on the show... A red lamp.

00:44

It has a unique boomerang shape...

00:47

Just what is it for?

00:49

Stay tuned to find out.

00:55

Hello, welcome to "Japan's Top Inventions."

00:59

I'm your host, Jason Danielson.

01:01

In the first half of our show, we take you "Behind the Creation."

01:05

Today's topic is this. Lint rollers.

01:09

These tools feature a roll of adhesive paper.

01:12

Just move it along a surface, and watch the dirt and dust stick to it.

01:16

Then, tear off the used layer, and it's ready to be used again.

01:20

These rollers are used in countries including Japan,

01:23

China, the US, and more.

01:25

Development was inspired by something unexpected.

01:31

The factory of a company which makes daily necessities.

01:37

They're known for creating lint rollers.

01:42

The company's display room is full of their latest products.

01:48

This is the standard model for use in the home.

01:54

An orange line helps users identify where to peel off a layer.

02:01

And this model is for use at stores and businesses.

02:05

It's much larger than the standard one.

02:11

The one for businesses is wider because they have a larger area to clean.

02:17

I think our rollers have changed cleaning.

02:22

Our story begins in 1975.

02:29

This manufacturer is headquartered in Osaka.

02:32

At the time, one of their main products was industrial adhesive tape.

02:41

The tape that the company made was used in building homes,

02:44

for temporarily attaching boards and panels to roofs and walls.

02:52

Featuring a specially formulated adhesive,

02:55

their tape was also used to secure parts to cars and appliances.

03:02

The company wanted to find a way

03:04

to sell their tape to regular households.

03:08

A subsidiary was set up with the mandate

03:11

to come up with 100 product ideas each month.

03:19

Working on lint rollers at the company now is Nagano Masaki.

03:24

Here's what he heard about those times.

03:31

The company wanted to adapt its adhesive technology for use in the home.

03:36

Everyone tried to come up with a unique and creative product

03:39

that the everyday consumer would find useful.

03:44

Ideas were continuously being brought forward.

03:49

Like tape for peeling the shell of a boiled egg.

03:54

While there were many concepts, none of them were promising enough.

04:01

Eventually, one day, a proposal finally made it to production.

04:04

A cockroach catcher.

04:08

The product consisted of a stick with a square of adhesive at the end

04:12

for catching the critters.

04:16

It was a stick with a sheet of adhesive at the tip.

04:19

It was like a fly swatter for cockroaches.

04:22

The company was confident it would be a hit.

04:27

While the product made it to market, it didn't go as expected.

04:31

Sales were poor.

04:35

The reason? It was hard to use.

04:38

Cockroaches moved too quickly to be caught with it.

04:43

Cockroaches run away really quickly.

04:47

It was hard to catch one with it.

04:49

We had a good feeling about the product,

04:52

so the result was very disappointing.

04:58

Expectations had been high for the product.

05:01

The company's warehouse was filled with unsold stock.

05:12

A while later,

05:13

someone from the development team was visiting the warehouse.

05:16

Something there caught his eye.

05:23

An employee had some paper packing tape in hand.

05:29

She was repeatedly patting down her clothing using the tape.

05:34

It was to clean off dust and lint.

05:40

Seeing this, the developer had a thought.

05:43

"A moving target like a cockroach is hard to catch,

05:46

but what about all the dirt just lying around?

05:50

Adhesive tape could work as a cleaning tool for that."

05:55

The employee was cleaning her clothes by dabbing it with packing tape.

06:01

The developer was inspired by this alternative use for adhesive tape.

06:08

And so, the development team had their idea for a new product.

06:14

They immediately started work on a prototype.

06:20

While the company's first attempt

06:21

at a product with adhesive paper ended in failure,

06:24

they hit upon the idea for a cleaning product at the warehouse

06:27

where the unsold stock was kept.

06:29

Prototyping started on the new product, but problems kept on rolling up.

06:37

A cleaning tool which used adhesive tape.

06:42

First, the team would have to decide the general shape of the product.

06:49

A certain something caught their eye.

06:55

DIY home improvement projects had been getting popular in Japan.

07:03

A common tool was the paint roller.

07:08

What if these rollers had adhesive tape on them instead?

07:14

The team procured a roller for testing.

07:18

They attached paper packing tape to the roller and gave it a try.

07:26

It worked.

07:28

"Bingo."

07:31

That led the team to create a lint roller, 16 centimeters wide.

07:38

To make it more obvious what was getting picked up,

07:41

they made the roll white.

07:44

Once a layer was no longer sticky, it could be ripped off.

07:48

Then it was ready for action again.

07:53

The layers had to be easy to remove and the tool simple to use.

07:58

They focused on making it quick and handy.

08:02

Next, the team turned their focus to the strength of the adhesive.

08:09

If it was too weak, it wouldn't pick up the dirt.

08:14

If it was too strong, it would get stuck to the floor.

08:22

The development team kept on working to adjust the formula for the adhesive.

08:30

After countless experiments,

08:32

they arrived at the perfect level of stickiness.

08:41

But then... the team discovered a serious flaw with their prototype.

08:50

They were trying the roller on a piece of carpeting

08:52

they had put dirt and debris on.

08:58

The roller didn't pick everything up like they expected.

09:04

Little bits of dirt and debris were left behind.

09:09

The stuff that had fallen deeper into the carpet

09:11

was too low to reach the adhesive paper,

09:14

and it wasn't getting picked up.

09:18

The problem was with how carpeting is uneven.

09:23

The adhesive paper didn't make it low enough to grab

09:26

what was in the lower regions.

09:33

What could be done so that the roller would pick up dirt in the deeper parts?

09:37

Eventually, they had an idea.

09:41

They would apply the adhesive in strips on the roll.

09:48

Carpets trap a lot of hair and dirt in grooves.

09:54

But with the adhesive applied in strips,

09:56

those lines would fit into the grooves and pick up the debris.

10:07

With this, the adhesive paper was greatly improved.

10:10

The developers continued to test their product.

10:15

But another problem became apparent.

10:23

The roll was getting stuck onto the floor, unravelling.

10:28

The strength of the adhesive wasn't an issue,

10:30

but the problem kept reoccurring.

10:35

It happened often when the adhesive surface was fresh.

10:39

If you rolled it back and forth, the paper would stick.

10:43

It would unroll and get stuck.

10:47

The adhesive paper is wound up in a roll.

10:53

There's no problem if the roller spins in the same direction it was wound.

10:59

But if it's rolled in the opposite direction,

11:02

it ends up stuck onto the ground.

11:08

The team decided to print something on the rolls:

11:12

arrows.

11:13

With that, you could easily tell what direction to roll in.

11:19

And so, in 1983, the company's lint roller was finally complete.

11:27

The development team got to work preparing for test marketing.

11:36

But where would be best to trial the new product?

11:42

The team looked to the northernmost island of Japan, Hokkaido.

11:49

Because of the snow and cold winters there,

11:52

many homes have carpet flooring.

11:59

A cold region would have more homes with carpeting,

12:02

so we picked Hokkaido first.

12:05

In addition to the salespeople, developers also made the journey north.

12:12

The team arrived on location,

12:14

and set up an eye-catching array of lint rollers at a household goods shop.

12:22

They did their best to appeal to the customers, but the product was new.

12:27

Even after explaining it was for cleaning, people didn't seem to get it.

12:33

Cleaning floors with adhesive paper wasn't a familiar concept to people.

12:40

They weren't sure what to make of it.

12:43

The team started asking customers to try it out for themselves.

12:50

A small portion of carpeting was prepared.

12:53

Dirt and debris was sprinkled over top.

12:56

Then, they asked customers to try rolling it up.

13:01

It was the moment of truth.

13:03

Would their product work in front of customers?

13:08

Nervously, a team member handed over a roller.

13:14

Then, they held their breath, and watched.

13:36

The carpet was clean.

13:43

It was a new product.

13:45

People were impressed at how simple and effective it was.

13:50

A lot of hard work and thought went into the product,

13:53

so I think the team members were really happy.

13:58

And that was how the company's lint rollers became accepted.

14:03

Sales expanded beyond Hokkaido and across Japan.

14:09

Households all over the country began using the product.

14:16

Afterwards, the lint rollers also came to be used in other countries.

14:20

How do experts view this invention?

14:22

We're joined by Nakamura Yoshinobu to learn more.

14:25

Welcome to the show.

14:28

Thank you for having me.

14:31

What was groundbreaking about these lint rollers?

14:35

As someone who researches adhesives,

14:38

what stands out is the way that they chose not to apply the adhesive uniformly.

14:44

Rather, they applied it in strips,

14:46

so that the adhesive would reach the deeper parts of the carpeting.

14:52

That way, it could pick up the dirt down there.

14:55

I believe that the key to this product's success was how they did this.

15:01

How have these lint rollers changed cleaning?

15:05

They've altered the way people think about cleaning.

15:10

They're just so convenient.

15:13

With a vacuum, you have to worry about neighbors

15:16

and noise late at night or early in the morning.

15:22

With these rollers, you can use them any time.

15:26

That convenience is how the rollers have become so successful with customers.

15:33

How do you tend to use these lint rollers, yourself?

15:37

I use one every day.

15:40

You see, I have cats at home, and they shed hairs.

15:45

I use a roller to clean up after them.

15:49

And you can tell that it's picking up the cat hair

15:52

because you can see it on the roller.

15:57

I think that humans have a common desire to make things clean.

16:02

A groundbreaking and handy product like these lint rollers

16:07

surely has demand not just in Japan,

16:10

but all around the world.

16:15

I believe that they're going to continue to get more popular.

16:21

How do you see adhesive technology evolving in the future?

16:25

The technology behind formulating adhesives has dramatically evolved.

16:32

Now they're able to precisely control

16:35

how strong or weak the adhesives are with current technology.

16:42

For example, smartphone assemblies

16:45

are held together with double-sided adhesive tape.

16:50

They're trying to make things thinner and thinner

16:53

so that smartphones can be even more compact.

16:58

Normally, with thinner tape, that would mean that it is not as sticky.

17:03

It's weaker.

17:06

But now they have tape on the order of one thousandth of a millimeter thick

17:11

that is still very strong.

17:14

University research and corporate research are coming together

17:17

to make this kind of progress possible.

17:21

There are going to be benefits

17:22

from things like this continuing on into the future.

17:26

Thank you for your time. Good speaking with you.

17:30

It was my pleasure.

17:34

Top Niche Creations.

17:38

Our next segment is "Top Niche Creations."

17:41

Our topic today involves these.

17:43

Police cars.

17:45

There's a product that's indispensable to Japanese police vehicles.

17:49

A company in Japan holds 80% of the market share for it.

17:53

Just what could that product be?

17:55

We sent our reporter to learn more.

17:59

Hey everyone, Cyrus Nozomu Sethna here.

18:02

I'm currently in Hyogo Prefecture in West Japan.

18:06

The company we're visiting is in that building over there.

18:09

Let's take a look!

18:13

I'm here at a company which makes parts for emergency vehicles.

18:20

Hello there. I'm Cyrus.

18:24

Nice to meet you.

18:26

Showing us around today is Umemoto Takaya

18:29

who works in product development.

18:32

Inside, we're greeted by a flashy sight.

18:37

Wow.

18:39

This is cool.

18:41

So the company makes all of these products here?

18:44

That's right.

18:46

These are all rotating beacon lights that we've made,

18:49

which are used on emergency vehicles.

18:53

The company boasts 80% of the domestic market share for these lights.

18:57

We're treated to some demonstrations.

19:00

So this is a very standard model.

19:03

How is one of these attached or removed?

19:07

There's this magnetic rubber mount.

19:11

It can be easily removed,

19:15

and also placed on the roof.

19:17

That's neat.

19:20

And when it's turned on...

19:23

Nice.

19:24

It's very bright.

19:26

And it's spinning inside.

19:27

Yes.

19:30

What exactly is spinning in there?

19:32

We're given a look inside.

19:37

There's a silver dome inside which is referred to as the reflector.

19:46

A small motor makes it spin.

19:51

So what's with the spinning?

19:54

The light by itself doesn't stand out much.

19:57

But by spinning it, you can see it from far away,

20:00

and it's very recognizable from every direction.

20:04

It certainly does catch the eye.

20:06

Definitely.

20:08

An upgraded model is this bar-type one here.

20:13

Compared to a single lamp, this model has four lamps inside.

20:20

It's quite wide and large.

20:24

And how does this one look?

20:30

The lamps in a row are even more eye-catching.

20:36

And here is the latest model.

20:40

So this has a new shape. It's like a boomerang.

20:45

Compared to the bar-type one,

20:48

this boomerang model stands out more when viewed from the side.

20:56

Just how much of a difference is there?

20:59

These police vehicles are equipped with the lights.

21:03

Looking from the side...

21:07

it's obvious that the boomerang model is wider.

21:13

If we look at both from the same height,

21:17

you can clearly see the difference in the coverage from the lamp.

21:22

You're right. This one is spreading a lot more.

21:25

It's neat you were able to come up with this.

21:29

Well, it's very dangerous when police cars are on the move in an emergency.

21:36

Like they have to run red lights.

21:39

People need to be able to perceive that danger instantly and instinctively.

21:45

It's very important that the beacon lights alert them

21:48

that a police vehicle is present.

21:52

The company leads the market with their lights.

21:55

It was founded in 1947.

22:01

Originally, it manufactured small motors.

22:05

But it decided to make use of these motors to create rotating beacon lights.

22:12

In 1965, it completed its first model,

22:16

and offered it for sale to the police.

22:18

But uptake was slow.

22:25

The problem was that the lamps on a police car need to be extremely durable.

22:35

Lamps on emergency vehicles are subject to extreme conditions,

22:39

be it air resistance or flying objects.

22:43

The components in the lamp need to be protected.

22:47

When there's an emergency,

22:49

you can't have faulty lights that aren't spinning right.

22:55

How could the lamps be made more durable?

23:00

The material used for the red-tinted cover had to be reevaluated.

23:07

They eventually settled on a special resin used for the windows of jet planes.

23:12

Polycarbonate.

23:16

Just how strong is it?

23:18

Here is an employee performing tests on a lamp.

23:24

Even when struck with a bat, there is no effect.

23:29

You can even ride a bike over it, no problem.

23:37

That is why the lamps were selected for use on police vehicles.

23:43

They eventually came to be used for other purposes.

23:48

This lamp is at the exit of a parking lot.

23:52

Attention. A vehicle is exiting.

23:55

It lets pedestrians know a car is coming out.

24:01

And this light outside of a store goes off

24:03

when there is a robbery in progress.

24:10

In addition, the company is currently putting effort into these.

24:14

Signal lights for factories.

24:18

We were shown the company's factory floor where products are assembled.

24:24

Above each employee is a colorful tower of lights.

24:28

And what does it mean?

24:31

The green light is on when the employee is working normally.

24:37

Yellow means that work has been paused for whatever reason.

24:43

And red is when there is a problem,

24:46

and the worker is calling for assistance.

24:49

Red is when help is required.

24:53

For example, if you've run out of parts, press the red button.

25:04

A notification is sent to the smartwatch on the supervisor's wrist.

25:08

(Assembly suspended)

25:12

All the signal towers are networked together,

25:15

and their status can be seen on these displays.

25:19

Counters for uptime or suspended work are shown,

25:22

offering a means to improve efficiency.

25:28

This system is already used in 17 countries and regions around the world,

25:33

including Canada and the US.

25:36

One client has even reported a 16% increase in uptime using the system.

25:43

Do you have any goals for the future?

25:46

Improving the efficiency of production is a new area for us.

25:52

We're hoping to help support various industries from behind the scenes,

25:56

by making things more visible at the factory with our lights.

26:02

That's what we're aiming for.

26:07

The company is helping to boost productivity in factories

26:10

with their signal lights.

26:11

They're also developing products which do more than display different colors.

26:16

Here's an LED display board.

26:18

This device allows users to input their own custom messages

26:22

and display them in easy-to-read text.

26:24

From police car lights to dynamic text display boards.

26:28

Talk about eye-catching!

26:32

That's all for this episode of "Japan's Top Inventions."

26:36

We'll leave you with more about the lint rollers

26:38

from the first half of the show.

26:40

See you next time! And stay inventive.

26:58

(The lint roller was developed in 1983.)

27:03

(Over 55 million units have been shipped.)

27:07

(It's become a common household item.)

27:11

(Forty years since their first version. This compact model is for clothing.)

27:16

(And this roller is for smartphone and tablet screens.)

27:20

(It removes dirt and grime.)

27:25

(The original model. The old glue has yellowed with time.)

27:30

(It all started here.)

27:35

I believe using tape as a cleaning tool was a groundbreaking concept.

27:39

We're carrying the torch for the developers that invented the rollers.

27:44

We feel driven to keep evolving this product.