
Featuring mild nutrient-packed chocolate bars and a UV-blocking parasol, this week's episode introduces companies that have created specialty products designed for people with specific needs that ended up becoming popular with a much larger consumer base.
*Subtitles and transcripts are available for video segments when viewed on our website.
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3m 01s
Janet Yellen visited China for the first time as US Treasury Secretary.
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3m 06s
She stressed that her country is not seeking to decouple from China.
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3m 09s
Chinese Premier Li Qiang indicated that Beijing is also looking for ways to improve economic relations.
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3m 18s
"When you landed at the airport yesterday, a rainbow appeared in the sky."
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3m 23s
"I'm really looking forward to exchanging views with you and discussing topics that interest us."
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3m 29s
"We seek healthy economic competition that is not winner-take-all,
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3m 36s
but with a fair set of rules that'll benefit both of our countries."
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3m 42s
But the nations do not see eye-to-eye on what is fair.
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3m 46s
The US is making it harder for China to get key chips.
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3m 50s
Washington imposed measures last October that limit China's ability
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3m 54s
to purchase or manufacture certain chips that can be used for military applications.
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4m 00s
And the administration launched a program in February that will pour billions of dollars into "Made in the USA" chips.
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4m 07s
One condition of the subsidies is companies are barred for 10 years from dealings
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4m 12s
that would help China increase its manufacturing capacity.
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4m 19s
Japan and the Netherlands have yielded to US pressure
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4m 22s
and will restrict exports of equipment to manufacture semiconductors.
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4m 27s
This expert on international trade says the US is acting out of national security concerns.
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4m 34s
"Cutting-edge chips are directly related to military use.
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4m 38s
They can be a game changer in military applications,
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4m 42s
especially with artificial intelligence and supercomputers.
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4m 46s
That is why the US wants to maintain firm control."
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4m 51s
China has hit back.
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4m 53s
Just days before Yellen's visit, Beijing announced that it would tighten export controls on gallium and germanium -
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4m 59s
rare metals essential in making semiconductors.
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5m 03s
But Hosokawa says this could be nothing more than China flexing its muscles.
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5m 09s
"China has not yet cut off supplies of those metals.
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5m 13s
It only added them to a list."
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5m 15s
"At this stage, it is just to show that China is keeping a close eye on the US."
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5m 25s
China's muted response may have been dictated by its ailing economy.
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5m 28s
The troubled real estate sector has been resisting efforts to stabilize it.
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5m 33s
And lackluster consumption is a sign that recovery from the pandemic is losing steam.
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5m 39s
With the economy on the brink of deflation, Beijing needs to attract investment from overseas.
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5m 45s
Yellen summed up her visit to China by saying it put relations on a surer footing.
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5m 50s
But there doesn't seem to have been a breakthrough.
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5m 53s
"The U.S. and China have significant disagreements.
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5m 57s
Those disagreements need to be communicated clearly and directly."
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6m 04s
Washington and Beijing both understand the need to strengthen economic ties.
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6m 08s
But with Washington unwilling to back down on military-transferable technology,
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6m 13s
Yellen's visit only highlighted a crucial gap.
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7m 27s
"Let's start."
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7m 31s
"Presenting the app you've all been waiting for!"
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7m 36s
This programming workshop is for female college students who are interested in tech.
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7m 41s
It's an initiative by a nonprofit that aims to increase the ratio of women in the industry.
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7m 48s
160 young women have completed the workshop since it started last year.
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7m 55s
Many of them are new to programming, but after 2 weeks of online study,
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7m 59s
they are able to build their own app.
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8m 02s
Omata Hazuki is a freshman.
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8m 07s
She created an app to keep track of the cafes she visits and share them with friends.
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8m 15s
"I really got into it.
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8m 17s
Sciences have always been hard for me, but now this is fun.
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8m 21s
I'd like to keep on studying."
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8m 26s
"Tech is still a relatively new field, so there is not a much of a wage gap between men and women.
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8m 33s
There are other advantages for women in this field."
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8m 38s
AI and other emerging fields have created a huge demand for engineers.
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8m 43s
The field has been dominated by men worldwide
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8m 46s
and men have led much of the research and development.
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8m 51s
An example of the problems this can cause is found in facial recognition systems,
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8m 56s
which tend to be less accurate in identifying women.
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8m 59s
Researchers pointed out that the datasets were biased toward men.
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9m 04s
When datasets were updated to make them more diverse - including women, accuracy improved.
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9m 12s
A major tech company welcomed students on a tour,
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9m 15s
so they can meet female engineers who might serve as role models.
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9m 21s
One engineer working on the front lines spoke about her duties and job satisfaction.
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9m 29s
"People are really excited about machine learning and generative AI now.
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9m 33s
We really need to learn about a wide range of fields, so it's always challenging.
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9m 38s
But I find that fun."
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9m 42s
The students who participated felt inspired.
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9m 48s
"The women here are so cool and it looks like they really enjoy their work."
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9m 52s
"It's a dream job."
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9m 58s
"We have to have a variety of values and flexible ways of thinking in order to meet diverse needs."
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10m 04s
"I think the power of women is needed to make our industry brighter and stronger."
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10m 13s
Women currently make up 23% of Japan's tech workforce,
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10m 18s
which is about the same as the EU and the US.
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10m 21s
This industry with challenging tasks has been dominated by men, but that is changing.
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11m 42s
At first glance, this chocolate bar and this parasol look completely normal...
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11m 48s
BUT both were designed in response to rare health conditions.
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11m 54s
The quality and thoughtfulness they offer, however,
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11m 56s
has also made them appealing to average consumers.
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12m 02s
Today's On-Site Report features products that were created for people
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12m 05s
with specific health care needs that are now resonating with a much larger audience.
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13m 40s
Costing about $7 each, these chocolate bars might seem a bit expensive,
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13m 45s
but this is no ordinary treat.
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13m 53s
It was created by Dr. Nakamura Kosei,
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13m 55s
who started his chocolate brand 3 years ago while he was still in medical school.
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14m 02s
He decided to use his medical knowledge to develop specially designed products to help his patients.
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14m 11s
During his 3rd year of medical school, he met Miyamoto Keiko,
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14m 15s
a patient suffering from a rare incurable disease called epidermolysis bullosa -
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14m 20s
also known as "EB."
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14m 24s
Affecting only 1 in 100,000 people,
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14m 27s
it is the result of a genetic mutation that causes the skin to become extremely sensitive and fragile.
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14m 34s
Slight bumps or scrapes can cause the skin to bruise and blister.
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14m 39s
This can also occur inside the patient's mouth and throat.
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14m 44s
Nakamura felt he could help by creating a special food product
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14m 47s
made specifically for people suffering from EB, however...
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14m 52s
"Miyamoto said, 'don't make a product just for us' -
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14m 57s
she was adamant that I didn't make something specifically for EB patients."
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15m 04s
"I told him, if you're going to make something for us,
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15m 06s
I'd much rather you make something that we can eat anywhere and share with anyone -
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15m 11s
be it family, friends, or coworkers."
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15m 17s
Those interactions eventually led Nakamura to chocolate.
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15m 21s
Easy to share and easy to eat, once in the mouth, it becomes smooth and creamy.
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15m 28s
Beyond the texture, Nakamura also wanted to make something rich in nutrients
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15m 33s
to help prevent patients from becoming under-nourished.
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15m 38s
Initially, he attempted to create a chocolate on his own and tried using 20 different ingredients,
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15m 44s
but none of his recipes tasted close to being good enough -
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15m 47s
so he turned to a professional chocolatier located in Sapporo for help.
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15m 52s
After 6 months of testing,
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15m 54s
they settled on a recipe that contained 8 different ingredients including chia seeds, coconut, and... kelp.
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16m 04s
In order to ensure a smooth texture, the recipe also calls for large amount of cocoa butter.
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16m 12s
The ingredients are then poured into a melanger,
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16m 14s
a special grinder used by chocolatiers, for 48 hours,
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16m 18s
ensuring that they are finely ground and well mixed into the chocolate paste.
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16m 24s
The finished product is a gourmet chocolate bar that doesn't just offer a rich and creamy taste,
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16m 29s
it is packed full of fiber, protein, vitamins and healthy fats.
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16m 33s
Compact and easily broken into smaller pieces,
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16m 36s
customers can quickly and easily enjoy a snack that includes 29 essential nutrients.
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16m 43s
"It has a wonderful texture and it's very easy to eat.
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16m 47s
But what makes me even happier is that I can enjoy sharing it with other people."
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16m 52s
In 2020, Nakamura released the product to the general public via his company's website.
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16m 58s
On the label, he added the slogan, "The kindest chocolate in the world."
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17m 04s
"It's already made with love and kindness,
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17m 07s
but whether it's given to someone to say 'congratulations' or just to cheer them up,
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17m 11s
each person who buys one can also include their own feelings of kindness!"
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17m 16s
With several flavors now available,
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17m 18s
the candy bars are also being sold at over a dozen organic goods specialty shops across Japan.
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17m 24s
The chocolates are also proving to be popular with health conscious shoppers and elderly customers.
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17m 31s
"I hope we can create a world where both people suffering from health issues
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17m 36s
as well as regular people can enjoy sharing the same food at the same time.
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17m 42s
Sickness and disease know no borders,
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17m 45s
so I want to make our chocolate available to people in the US, Europe, and in other places around the world."
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20m 14s
Summers in Japan are sweltering.
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20m 18s
One particular brand of parasol is proving to be extremely popular with women of all ages.
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20m 25s
Despite costing between $75 and $150,
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20m 29s
the company is seeing a steady increase in sales.
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20m 35s
One of the main reasons for its success -
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20m 37s
the parasols are able to block 100% of UV light.
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20m 45s
Featuring a triple-layer design,
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20m 46s
the parasol is made using a high density polyester fabric with two layers of polyurethane underneath it.
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20m 56s
Third party testing confirmed the company's claims
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20m 59s
and showed that absolutely no UV light passes through the parasol.
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21m 07s
Starting with parasols, hats, and arm covers,
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21m 10s
Oka Chiaki's company has specialized in producing sun-protective goods since 2010.
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21m 21s
"I started this company with the idea of creating quality products
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21m 26s
that were both fashion and beauty conscious."
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21m 32s
About 4 years after going into business,
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21m 35s
Oka began to receive feedback from customers who suffered skin conditions
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21m 40s
that made them extremely sensitive to UV light.
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21m 45s
"We received such a large amount of calls and emails,
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21m 48s
we realized we needed to incorporate their suggestions and requests into our products."
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21m 55s
One of the customers was Michiko, who has been suffering from photosensitivity for over 20 years.
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22m 03s
Even when indoors, inadvertent exposure to sunlight coming in through a window
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22m 08s
can result in localized redness and swelling as well as cause her to suffer from fevers and headaches.
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22m 14s
She says the items Oka's company produces have become an essential part of her daily life.
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22m 21s
In 2015, Oka met with Michiko in person.
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22m 24s
After listening to her requests, her company developed a new type of UV light-blocking face mask.
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22m 31s
They made the mask wider than usual, to ensure that it offered UV protection up to the wearer's ears.
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22m 38s
The mask also incorporates a 3-D design that insures a snug fit.
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22m 43s
Lastly, designers chose to use extra-soft cotton lining for added comfort.
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22m 49s
"I was really impressed with the company's willingness to listen to clients like me,
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22m 53s
and I also love that they make products that aren't just extremely useful,
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22m 57s
but are also well-made and stylish."
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23m 00s
Since then, the company has continued to listen to its customers' wants and needs
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23m 04s
when developing new products, like these UV-blocking pants...
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23m 10s
And these shoes which are specially designed to offer maximum protection from exposure to sunlight.
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23m 16s
The company is dedicated to putting in the time and research needed
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23m 20s
to expand its line-up with useful products.
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23m 25s
Oka is confident that by meeting the demands of customers with specific needs,
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23m 29s
her company will produce quality products that appeal to a much broader audience
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23m 33s
and further add to the brand's reputation.
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23m 38s
"If we want to maintain steady growth,
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23m 40s
we have to remain focused on creating products that don't just satisfy the average consumer,
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23m 46s
but also meet the needs of customers with health-related issues."