Clothes to the Earth
Fashion designer Sawayanagi Naoshi uses only all-natural materials to make clothing that can be safely decomposed by microorganisms in the soil. His partner Hirota Takuya, who studied agriculture helped develop the ideal soil. Their brand is also unique because clothing is rented, not sold, ensuring it's returned when the wearer is done with it. Seeing clothes from beginning to end as they return to the earth is the heart of the pair's astonishing endeavor to reshape the fashion business.
Fashion designer Sawayanagi Naoshi
Worn out clothes and cloth scraps buried in a field
The clothes use only all-natural materials so they can safely return to the soil
Researching soil microbiota, Hirota Takuya developed soil ideal for decomposing cloth