Tackling Food Poverty with Rescued Rations: Social Business Founders - Seki Yoshimi & Kikuhara Misato
Since the Great East Japan Earthquake & Tsunami of 2011, Japan's market for emergency rations has skyrocketed. However, once purchased, most homes and workplaces forget about such supplies until their use-by date approaches, and they are ultimately thrown away. Yokohama college students Seki Yoshimi and Kikuhara Misato launched a social business that avoids such waste by leveraging these resources to tackle burgeoning food poverty that has been exacerbated by the COVID-19 pandemic.
The instant rice production process
The pair are currently investigating ways to rescue surplus instant rice by using it to make bread
Some businesses have vast stockpiles of emergency rations that are fast nearing their use by date
As part of their activities, Seki and Kikuhara distribute surplus rations to international students