Giving Preconceptions a New Lick of Paint: Gender-Positive Painting Contractor - Takenobe Yukio *RERUN
Painting and decorating is an industry that has long been dominated by men. But Takenobe Yukio, CEO of an Osaka-based construction painting firm founded in 1950, is solving the issue of an aging, shrinking workforce by proactively recruiting female staff. Trained using innovative digital platforms, his team including tradeswoman Ishimoto Nozomi leverages a creative female sensibility to tackle projects such as schools and the traditionally built temples of historic Kyoto Prefecture.
Takenobe's firm proactively recruits female staff
The company's staff employ a range of special painting techniques
Ishimoto Nozomi is one of Takenobe's female decorators
Ishimoto leverages her artistic background for unique finishes