Taira Yuiko runs a firm promoting home composting as a sustainable solution to the large quantities of organic kitchen waste generated by most households. In just 2 years, her service providing stylish composting kits that keep unwanted bugs and odors in check and are compact enough even for urban apartments has grown its user base to over 20,000, and attracted interest from around the world. The firm also collects the resulting fertilizer for use promoting local agriculture and food cycles.