Putting Slumbering Ideas into Action: Crowdfunding Chief - Ryotaro Nakayama
In Japan, crowdfunding isn't just about money. There's also a site aimed at test marketing new products which has built up an impressive track record. CEO Ryotaro Nakayama finds the ideas slumbering within local small and medium-sized businesses and helps turn them into new products, putting declining industries back into action. From projects like a foldable hybrid bicycle to kitchen knives modeled after Japanese katana swords, we take a deep dive into Nakayama's revolutionary business model.
Crowdfunded hybrid bike
Hybrid bike on crowdfunding site
Sword type knife on crowdfunding
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