Sunday Cinderella

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Hong Kong is home to more than 190,000 Filipino domestic helpers. A working couple hire one to prepare meals and take their child to school. Another house helper looks after an old man who lives alone. For these and many other reasons, Filipino house helpers are in demand in Hong Kong.
On Sundays, the house helpers congregate in a square in Hong Kong Island's Central District. Here, they reminisce about their families back home. A beauty contest is held each June to celebrate Philippine Independence Day. The ladies dress up in their finest as they try to take the crown and live their most precious dream - to be free.

Director Baby Ruth Villarama
Location Hong Kong
Duration 28 min.
Genre Social Issues / Women / Culture
Air Date (JST) Thursday, January 28, 2016
Monday, June 6, 2016 *rerun

About Director

Baby Ruth Villarama

Baby Ruth Villarama


After graduating from the St. Thomas University, she had been working as a producer for the Filipino TV station ABS-CBN.
After that, she had worked with the National Geographic Channel, CNN Philippines, and made her debut as a director with “Little Fame” in 2007.
Her works have received Silver Medal at UN New York Film Festival, and also the International Critics’Prize at Eurasia International Film Festival.


Little Azkals (2014)
Jazz in Love (2013)

  • Director's Interview

    There are 190,000 Filipino women working in Hong Kong at the moment.
    Sunday Cinderella is a film that tells about their journey and stories as they work as house helpers.
    We though that this film is a pursuit of their happiness, a pursuit of freedom, despite the situations that they are in.

    The pageant symbolizes that given, they only have Sundays as their day off, a day to have the right to feel happy.
    This film, we gave the opportunity to them.

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