The life-like kakashi scarecrows in Nagoro are what sparked the boom in overseas tourism. Over 350 of the figures, which are often mistaken for villagers, are found across the area.
Ochiai features traditional architecture with restored thatched roofs. It was registered as a conservation area for historically important buildings in 2005. Some of the 300-year-old residences have been converted into elegant inns. Locals offer tours and workshops.
Okuiya District Guest House
This is the place for people who want to immerse themselves in an old, rural way of life. Try your hand at wood-chopping and steaming rice in a kamado fueled by kindling fire.
Fly from Tokyo's Haneda Airport to Tokushima Awaodori Airport. It takes about 2 hours by bus and train to reach JR Oboke Station. From the station, the settlements are accessible via bus or taxi.