*First broadcast on April 27, 2023. In Japan, economic conditions may be challenging, but male cosmetics are selling increasingly well. Social media and the normalization of remote working have contributed to a growing concern among men about their appearance. The increasing popularity of hair removal treatment is evidence of that trend. But looking back at Japanese history, we see that for over a thousand years, it was normal for men to wear makeup. We look at the evolution of male aesthetics in Japan.
The chonmage (topknot) is a familiar sight in samurai movies. But it was originally a way to beat the heat in summer!
Hair removal treatment is very popular among Japanese men. They get hair removed from the legs, arms, chest, face and pubic region.
Before and after. A makeup salon helps reporter Kyle Card realize his dream of becoming Johnny Depp.