*First broadcast on May 19, 2022. The "Showa era" was the period of Japanese history between 1926 and 1989. The 60s, 70s and 80s are fondly remembered in Japan as a time when many were feeling the positive effects of a booming economy. That nostalgia has been growing in recent years, even among those who didn't experience the Showa era first-hand. Our guest, Professor Kono Kohei of Ibaraki University, introduces the bold designs and physical appeal of Showa era products, and explains why cafes from those days are attracting young customers.
An amusement park just outside Tokyo has recreated a Showa era shopping street
Many Showa products, such as radio-cassette players, are back in demand
Traditional Showa era cafes are increasingly popular among younger customers