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Nov. 16, Wed.

Optical Fair Tokyo

This week's "On Site" report is all about vision. For those with poor eyesight, the simplest solution is glasses. And of course they are also considered a fashion accessory, particularly here in Japan. Join bespectacled reporter Tomoko Maeda at the International Optical Fair Tokyo as she focuses on the latest fashions in frames and more!

Optical Fair Tokyo

Schedule: Oct. 3 - 5,, 2016
Location: Tokyo Big Sight

Ranked alongside similar events in places like Milan and Paris, the International Optical Fair Tokyo attracts buyers, designers, manufacturers, and members of the press from around the world, particularly since eyewear producers from the area around Sabae City are internationally known for their high quality craftsmanship. Indeed, a number of international brands have their eyeglasses produced there. For our coverage of this year's event, we bring you the latest from the stars of Sabae as well as other standout offerings; including super-cool sunglasses inspired by the Beatles, fabulous shades for fabulous ladies, colorful frames with matching accessories, several new takes on classic designs, an app to help you find the perfect pair of glasses, a professional lens inspecting system for finding hidden dirt and scratches, and a pair of sports goggles designed to help keep kids in the game.

  • Optical Fair Tokyo
  • Optical Fair Tokyo
  • Optical Fair Tokyo
  • Optical Fair Tokyo
  • Optical Fair Tokyo
  • Optical Fair Tokyo
  • Optical Fair Tokyo
  • Optical Fair Tokyo
  • Optical Fair Tokyo

Further Info:

Please note that some of the products or services featured in this program may be prototypes and not be sold at stores. NHK is not responsible for any damages, losses or injuries caused by the usage of these products or services.

- Reed Exhibitions Japan Ltd.
18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku City, Tokyo 163-0570 JAPAN

- Kanda Optical Co., Ltd.
19-1´╝îShinpoin-cho, Tennoji-ku, Osaka City, Osaka Prefecture 543-0041 JAPAN

- ptolemy48 Co., Ltd.
6-8-5 Jingumae, Shibuya City, Tokyo 150-0001 JAPAN

- Faith Optic Co., Ltd.
1-20-14-#413 Higashinakajima, Higashiyodogawa-ku, Osaka City, Osaka Prefecture, 533-0033 JAPAN

- Abiste Corporation.
7/F 313 Minami-Aoyama Bldg. 3-13-18 Minami-Aoyama, Minato City, Tokyo 107-0062 JAPAN

- Motion Portrait Inc.
7F Mitsui Sumitomo Bank Gotanda Building 1-14-10 Higashi-Gotanda Shinagawa City, Tokyo 141-0022 JAPAN

- Asahi Vision Inc.
3-12-7 Biwajima, Nishiku, Nagoya City, Aichi Prefecture 451-0053 JAPAN

- opt duo Inc.
539 Kitanaka-cho, Sabae City, Fukui Prefecture 916-1239 JAPAN

- Yamamoto Kogaku Co., Ltd.
25-8, Chodo-3 Higashiosaka City, Osaka Prefecture 577-0056 JAPAN

A Printer for Your Smartphone

People love taking pictures of friends, family, and themselves. Cellphone cameras make selfies a snap. But aside from sharing online, what can you do with all those pictures? In this edition of "Gadgets," we bring you a clever creation that lets you turn your selfies and other digital images into something that you can enjoy offline too.

A Printer for Your Smartphone

Believe it or not, instant cameras have been around for nearly 70 years. One of the biggest names in the genre - particularly here in Asia - is the brand known as Instax, which is the creation of photography giant, Fujifilm. This fun and funky product line was at the height of its popularity in the early 2000s, and then came the smartphone... However, Instax film and cameras still have a fan base, and the latest addition to the line is sure to help it grow. It's a portable printer called Instax Share. On a full charge, it can print up to 100 photos and it uses the same film as the rest of the Instax line. It exposes the film optically with an LED printhead, and is controlled via Wi-Fi with an app you install on your smartphone. Fun film choices like colorful borders and even a stylish black-and-white version, as well as the convenience factor are sure to attract members of the SNS selfie generation. Say cheese!

  • A Printer for Your Smartphone
  • A Printer for Your Smartphone
  • A Printer for Your Smartphone
  • A Printer for Your Smartphone
  • A Printer for Your Smartphone
  • A Printer for Your Smartphone
  • A Printer for Your Smartphone

Further Info:

Please note that some of the products or services featured in this program may be prototypes and not be sold at stores. NHK is not responsible for any damages, losses or injuries caused by the usage of these products or services.

- Fujifilm Corporation.
9-7-3 Akasaka, Minato City, Tokyo 107-0052 JAPAN

The Crafter of Brands

Some brands sell better than others. Of course quality and price are important, but in the battle of market shares, perception is king. And how do you create great perception? Well, you might start by contacting the man who's the focus of this week's "Special Report." His ideas help Japanese business take their brands to the next level.

The Crafter of Brands

Akihiro Nishizawa is the president of a company called Eight Branding Design. And - as you may have guessed by the name - they specialize in branding design. But what does that mean exactly? According to Nishizawa, the goal of branding is to create a clear brand image for a company through design. It has nothing to do with whether or not it is a high-end brand. As an example, he helped PFU - a company known globally for industrial-grade scanners - create a consumer-friendly scanner that works in conjunction with a smartphone. He actually assisted in its physical design, giving it a look appropriate to its target use and market. He's helped numerous other firms, including companies as diverse as a beer brewery, and a cutlery retailer. It's Mr. Nishizawa's firm belief that branding is all about applying consistent rules that can influence the way a brand's customers live their lives.

  • The Crafter of Brands
  • The Crafter of Brands
  • The Crafter of Brands
  • The Crafter of Brands
  • The Crafter of Brands
  • The Crafter of Brands
  • The Crafter of Brands

Further Info:

Please note that some of the products or services featured in this program may be prototypes and not be sold at stores. NHK is not responsible for any damages, losses or injuries caused by the usage of these products or services.

- Eight Branding Design
4-10-3 Minami-Aoyama, Minato City, Tokyo 107-0062 JAPAN

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