Sacred Flowers, Sacred River: Ankit Agarwal / Founder & CEO of Phool
To avoid pollution, a business has started transforming the huge number of temple flowers discarded into the Ganges River into incense. It's a model of circular economy that respects local customs.
Phool Co. visits temples to collect the flowers that used to be discarded into the Ganges River
The petals are separated by color and pesticide components are removed
Local women work to produce incense from the petals
The comments of a foreign friend inspired Ankit Agarwal to seek a way to reduce the pollution of the Ganges River