A Digital Revolution in Fashion: Kerry Murphy / Co-Founder & CEO of The Fabricant
Trendsetter Kerry Murphy co-founded a digital fashion house. Digital fashion is now mainly used by Gen Z for self-expression on social media and in the metaverse, but the market is expanding.
There are only three employees at The Fabricant Atelier in Amsterdam, but more than 60 others around the world work remotely to create digital clothing together.
Through AR (Augmented Reality) filters, the image of yourself in digital clothing on a smartphone looks very real.
Murphy's avatar trying on his first digital outfit: "I will never forget my first experience of wearing a gender-fluid suit."
Unconstrained by physical boundaries, creators fully apply their imagination to produce digital clothing. The world's first digital fashion NFT made a buzz when it was sold for $9,500.