Compact
Consolidating in small spaces and functional. "Compact" could be said to be Japan's specialty. Japan beat the world to invent a portable audio player and established the ultra-compact car genre called the Kei car, which doesn't exist overseas. Recently, small yet functional things such as ultra-compact handy fans and clothing compression bags continue to be created, and foreigners lavish praise on Japan's spirit of compactness. Foreigners search for new cools with Japan's "Compact," which is gathering attention from around the world, as the theme.