NHK General Site Privacy Notice

  • This Privacy Notice explains how NHK processes personal data of individuals (hereinafter referred to as "Users") who uses services via servers under the domains nhk.or.jp and nhk.jp as part of NHK's websites (hereinafter referred to as "Services"). In case privacy notices are established for individual websites included in the Services, such privacy notices apply in addition to this Privacy Policy. For matters not described in this Privacy Notice, please refer to the Privacy Policy for General Areas and the Privacy Policy for News Reporting and Writing.

  • 1. Purposes for which NHK will process personal data of Users:

    (1) Personal data provided by Users through form entries or by selecting settings.

    Type of personal data Purpose
    • Information required for form input and setting selection to provide the Services, such as search keywords and viewing environment configuration details
    1. To provide services in accordance with the information entered or settings selected by the Users
    2. To conduct viewer preference survey, questionnaire
    3. To respond to inquiries regarding NHK's operations
    4. To provide information related to NHK's operations
    5. To understand and analyze how the Services are used and to utilize the findings to improve NHK's online services
    6. To ensure the secure execution of NHK's operations. This includes the investigation, detection, and prevention of acts that violate applicable laws or NHK's terms and conditions, such as fraud, unauthorized access, or other forms of misusing services provided by NHK.
  • (2) Personal data automatically collected by NHK while Users are using the Services

    Type of personal data Purpose
    • Information regarding the User's access to and viewing behavior of programs, articles and other types of content
    • Identifier
    • Information concerning the User's interaction with the Services, such as data on clicks, page navigation, and other usage patterns
    • Information related to the User's environment, such as screen resolution, language code, and other configuration settings
    • Information collected in the course of providing the Services, such as IP address and user agent data
    1. To gain insights into how Users engage with programs, articles and other contents, and to utilize such insights for the enhancement of NHK's contents creation, programming and online services
    2. To understand and analyze how the Services are used and to utilize the findings to improve NHK's online services
    3. To ensure the continued provision of the Services, Including monitoring the Users' reception status and maintaining, managing, and improving the infrastructure necessary for providing the Services
    4. To ensure the secure execution of NHK's operations. This includes the investigation, detection and prevention of acts that violate applicable laws or NHK's terms and conditions, such as fraud, unauthorized access, or other forms of misusing services provided by NHK
  • 2. NHK will use personal data in its original form or after statistical processing.

  • 3. NHK will delete personal data without delay once it is no longer required for the intended purposes.

  • 4. Although NHK uses data collection and analysis systems, etc. provided by external entities, all personal data obtained through such systems is managed by NHK and is not used by those external entities for their own purposes.

  • 5. Users may opt out of the collection of certain personal data through Cookie or similar techniques used by NHK for the purposes described in 1, (2), (i) or (ii), by accessing the page below.

    NHK Privacy Center Opt Out Page

  • Inquiries concerning the processing of personal data

    For inquires via the NHK Websites https://www.nhk.or.jp/css/english/
    NHK Fureai Center Navi-Dial: TEL 0570-066-066
    (Or 050-3786-5000 if the above number is unavailable)
    Reception hours: 9 AM to 8 PM (Calls accepted also on Saturdays, Sundays and holidays)

  • Updating information

    Last revised on Oct. 1, 2025