Bringing More Light to African Roads: Shiga
Road studs are the flagship product of a company in western Japan's Shiga Prefecture. They are small light-emitting devices which are embedded in the surface of roads to enhance traffic safety. A few years ago, the company began doing business in Africa, which is enjoying rapid economic growth. By meeting local needs swiftly, the company has been tapping new markets.
The road studs emit flashes of strong light, helping to prevent car accidents.