
A restaurant in Tokyo emerged as the top-rated business on a popular online guide carrying consumer ratings for over 110 thousand vegan restaurants worldwide. And as well as being entirely plant-based, owner Kusumoto Katsumi's menu also caters to those with faith-based dietary restrictions or allergies by eschewing alcohol and artificial ingredients. This time on FRONTRUNNERS, we follow a chef promoting a truly borderless approach to traditional Japanese cuisine.
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FRONTRUNNERS
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Japanese food can be limiting for visitors,
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as there are so few vegan-friendly places.
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Delicious. This vegan food is very nice.
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- How did he capture the flavor so well?
- It is very authentic. -
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Wow!
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The aim is to inspire diners to try, and to make sure they enjoy it.
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Vegan washoku chef
Kusumoto Katsumi -
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Tokyo's upmarket Jiyugaoka district.
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This ivy strewn building is home to
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one of the world's top-rated vegan restaurants.
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- One "eel," one mushroom, one miso ramen.
- Got it. -
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Chef Kusumoto Katsumi's unique approach to traditional Japanese cuisine
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adapts orthodox dishes to suit the needs of diverse diners.
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What did these customers order?
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An all plant-based fried "pork" cutlet.
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Meat-free yakitori "chicken" skewers.
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And plant-based ramen.
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All much-loved Japanese favorites,
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recreated entirely without the use of animal products.
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And it's not just the presentation.
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Everything from flavor to texture to aroma is just like the originals.
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In 2020, this restaurant reached the top spot on a popular online guide
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with user ratings for over 100 thousand vegan restaurants worldwide.
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- Which order's this?
- "Eel." -
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Globally, vegetarians, vegans,
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and those with religious dietary restrictions
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make up around one third of the entire human population.
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And with vegan, halal, and other options
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still limited in Japan compared with many other countries,
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international tourists make up a large portion of Kusumoto's diners.
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One of his most popular dishes is this plant-based recreation of "unaju."
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Traditionally, this dish is made with eel.
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Grilled in a rich "tare" sauce and served over rice,
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it's an enduringly popular Japanese favorite.
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Kusumoto's vegan version subs in tubers like burdock,
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"nagaimo" yams, and lotus root.
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I can't let you film the ratios.
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- Are they secret?
- They are. -
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The resulting blend is spread onto sheets of dried nori seaweed.
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And scored to approximate the appearance of the real thing.
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So, now I'm going to grill these. But I can't let you film that either.
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- Should we stop filming?
- Yes, please. -
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Kusumoto's techniques are full of closely guarded secrets.
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Finally, a bed of combined brown and sticky rice...
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is topped with the faux eel fillets grilled in a smoky aromatic marinade.
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It's a plant-based unaju worthy of world number one status.
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So what do the diners think?
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After the initial surprise, how does the flavor stack up?
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Delicious. This is the first time I came. This vegan food is very nice.
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Everything, finished.
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For a non-vegan... I could eat this. It's like I'm eating normal food.
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They've been in Japan for ten days, and say this is their best meal so far.
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Thank you!
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Kusumoto's ultimate aim is to create dishes
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tasty enough to satisfy vegans and non-vegans alike.
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Say you have a couple where she's vegan and he's an omnivore,
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and they come to us on a date to celebrate her birthday.
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If we can't serve a meal that he can enjoy too,
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then that can potentially wind up spoiling the occasion for both of them.
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We ought to provide meals that can satisfy omnivores too.
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So that's my goal as a chef.
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Everyday Japanese dishes like ramen,
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"karaage," yakitori, "okonomiyaki,"
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I strongly believe that, moving forward,
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it will be very important
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to adapt those items to suit the needs of vegans, too.
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A key focus for Kusumoto is the dashi stock
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that forms the basis for most Japanese dishes.
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For his vegan menu, he uses a mushroom base,
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dried and then rehydrated to intensify the flavor.
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I air them until they're bone dry.
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How long depends on the weather, and the season.
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So not just a day, then?
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Days upon days.
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Conventionally, Japanese stock is made from
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dried, smoked skipjack tuna shavings, or "katsuobushi."
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But Kusumoto blends various kinds of mushrooms
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to recreate the flavor of fish and animal-based stocks.
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These are just rehydrated mushrooms,
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but how you heat them alters the flavor.
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It's all based on careful research and comparison.
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The possibilities for these stock blends are endless,
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with even factors like region of origin and water quantity coming into play.
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For Kusumoto, it's an ongoing process, further refined on a daily basis.
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Each stock has a different color.
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And of course, different flavors and aromas, too.
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I keep careful track of data on which ones taste stronger,
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or sweeter, and so on.
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And these mushroom stocks are a big part of what sets Kusumoto apart.
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Here's your order.
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With a baby on the way, this Japan-based Swiss-American vegan couple
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have finally managed to get a reservation
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for their first visit to Kusumoto's restaurant in two years.
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After enjoying their starter...
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The next course is plant-based yakitori skewers.
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- Here's your vegan yakitori.
- Great! -
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The texture is so realistic, it's hard to believe it isn't chicken.
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And there's an extra surprise in store.
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You can eat the "charcoal" too. Yes, it's a new addition.
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- All made from vegetables.
- What kind of vegetables? -
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Try it and see!
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Details like this fried yam "charcoal"
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all add to the enjoyable dining experience.
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Aren't customers surprised?
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At first, but that soon turns to delight.
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People enjoy those little gimmicks.
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After the yakitori comes the much-anticipated vegan eel unaju.
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Yeah! This pose, yeah.
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This is from two years ago.
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Taken here?
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That's right. We were here two years ago.
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This "eel" is what brought us back here today.
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I couldn't wait to try it again.
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And is the taste as good as they remembered?
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Have you tried real eel?
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I have. Before I went vegan.
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The real thing is good, too, but this holds its own.
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Don't know what it's made from, but it's great.
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The meal is rounded off with a raspberry-flavored soymilk mousse.
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I don't use any egg white or dairy.
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And Kusumoto's sense of fun is once again on display
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with a "tree" made from vegan green tea sponge cake.
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Here's your raspberry mousse.
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A fitting end to this multi-course vegan dinner.
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And Kusumoto makes sure to personally see off these two satisfied customers.
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Good night.
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On his day off, we join Kusumoto on a trip to Nagano Prefecture,
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to visit mushroom grower, Kaneko Keisuke.
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(Iiyama, Nagano Pref.)
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Together, they head deep into the local mountains.
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Wow.
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Kaneko's enoki mushrooms are grown using locally felled sugi cedar.
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Most commercially available enoki are cultured on a substrate
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made from dried, ground corn cobs, imported from overseas.
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But Kaneko employs a more traditional approach,
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using domestic cedar chippings,
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for an altogether more flavorful, aromatic end product.
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Kaneko-san's enoki are totally different,
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even down to the stock they produce.
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I use them because they taste so good.
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- There's a big mushroom over here.
- Wow. -
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This passion for mushroom growing makes Kaneko a key partner for Kusumoto.
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And that same dedication is currently aiding
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the development of another new product.
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Kusumoto is in Hiroshima for a meeting with a major food manufacturer.
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Together they're working on a vegan-friendly "tonkotsu" soup.
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Tonkotsu is a cloudy broth,
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typically made by boiling pork and chicken bones.
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And tonkotsu ramen has recently been enjoying a global boom in popularity.
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In January 2023,
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Kusumoto even opened a tonkotsu ramen pop-up restaurant in Los Angeles.
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The 1,000 advance reservation tickets quickly sold out,
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with a further 2,000 hopefuls
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adding their names to the cancellation waiting list.
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And the success of this venture
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was a sign of Kusumoto's growing reputation overseas.
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Like the dishes in his restaurant,
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his plant-based take on tonkotsu ramen also relies on mushrooms.
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Give it a try.
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- How is it?
- It's tonkotsu! -
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- That unmistakable richness.
- It's just like the real thing. -
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It captures the pork fat perfectly, even though I know it's plant-based.
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There must be some animal in here!
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Passing for tonkotsu with Japanese diners
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means it'll definitely convince foreigners.
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What's Kusumoto like as a person?
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What's he like?
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Kind of a rulebreaker, in a good way.
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He never concerns himself with any sort of obstacles.
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And he's always on the hunt for the next exciting challenge.
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Straight out of high school,
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Kusumoto Katsumi went into the world of French cuisine.
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Then, in his early 30s,
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he was made head chef of an exclusive, members-only Japanese restaurant.
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And there too, his novel, refreshing approach brought considerable success.
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But after years of steady progress,
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he reached a turning point in his career as a chef.
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One customer told me they wanted to bring along some Muslim guests.
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And they told me they couldn't eat pork or drink alcohol,
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and that even dishes that used cooking alcohol were out.
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Back then, I had no idea about dietary restrictions like that,
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so I decided to learn more.
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He poured all of his expertise into creating
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a halal-friendly Japanese course menu for his scheduled visitors.
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However...
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I messed up.
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They left most of the dishes I prepared, weren't into them at all.
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They'd take one mouthful and leave the rest.
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As a chef, that must have been a shock.
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A major shock.
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It felt like as soon as I couldn't use fish, or meat, or alcohol,
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my dishes weren't even worth finishing.
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It was very upsetting.
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And it was after that,
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that Kusumoto shifted his focus to plant-based "washoku."
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Sinking himself into day after day of painstaking trial and error.
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Finally, one day, someone said how tasty my dishes were,
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and after the meal,
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the plates came back with not a scrap of food left on them.
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And the joy of that moment truly motivated me.
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It's what's kept me going as a chef ever since.
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(Himeji, Hyogo Pref.)
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- Hello.
- Hi there. -
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Here, Kusumoto is engaged in yet another initiative.
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Once a month, he comes to help out with the meals at this nursery.
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It's attended by 240 children aged zero to five.
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The challenge here, is food allergies.
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- Many allergies this year?
- Some kids with egg or nut allergies. -
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- No milk allergies?
- Not this year. -
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- And how many egg allergies?
- Three children. -
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In fact, the last few decades have seen an increase in infant food allergies,
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creating headaches for nurseries like this one.
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For kids with allergies,
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we use different colored utensils and separate trays,
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and seat them separately.
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For some, just one nibble from the classmate next to them
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and they could go into anaphylaxis and even die.
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That makes mealtimes stressful for staff
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but the kids don't understand the dangers,
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so being isolated can make them feel lonely.
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But the risks posed by serious allergies
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are so great that there is usually no option
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but to isolate these children with their own dedicated menu.
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In response, with the aim of giving all children the chance
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to enjoy a shared menu together,
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principal Uetsuki Kaoru reached out to Kusumoto.
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I don't think there's anything wrong with their existing approach.
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The key thing is to prevent catastrophe.
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But of course,
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I'm a pro when it comes to making tasty meals for my restaurant
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without the use of certain ingredients.
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That's my area of expertise.
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That knowhow can help in the struggle against allergies.
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And also make lunch even more delicious.
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According to research, around 70% of food allergies in Japan
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can be accommodated simply by switching to a vegan menu.
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Today's main dish is okonomiyaki savory pancakes
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without the traditional egg to bind them.
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And in place of meat,
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Kusumoto uses enoki mushrooms from his trusted supplier in Nagano.
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Together, under Kusumoto's guidance,
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the kitchen staff efficiently prepare vegan okonomiyaki for all 240 children.
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Even the sauce is plant-based.
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As is the egg-free mayonnaise.
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Yum, very good.
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On today's special menu,
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everything from the okonomiyaki to the soup and dessert
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is entirely free of animal products.
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Something smells good!
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And today, all the children,
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both those with allergies and those without,
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can sit together and enjoy their lunch around the same table.
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Another challenge is providing food the kids will enjoy.
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Even for dishes that adults might love,
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children don't always respond the same way.
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They'll say "yuck!" right to your face, even to a world-leading chef.
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But in Japan, as elsewhere, not all children are fond of vegetables.
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How will they respond today?
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Let's eat!
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Yum!
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Yummy!
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How is it?
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- Really good.
- Thank you! -
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- This has meat in it.
- Definitely. -
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Tastes like meat, but it's mushroom!
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Good news everyone! We have seconds!
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The plant-based okonomiyaki have turned out to be a major hit.
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They're loving it.
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In Japan there's a saying about "eating from the same pot."
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But in my opinion, there's still some work to do
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before everyone can enjoy the same food around the same table.
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And I want to work towards achieving that.
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That's my goal.
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As part of his work to promote these ideals,
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Kusumoto visits Fukushima Prefecture.
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- Isn't it T-shirt weather today?
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I chose the wrong outfit.
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He's here to showcase vegan washoku
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to the chefs of the future at this culinary college.
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Despite the growing momentum for veganism worldwide,
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awareness in Japan remains comparatively low.
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But Kusumoto hopes to convey the potential of this new dietary lifestyle.
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Put the scallions on top, like so.
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And the best way to help students relate
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is by letting them taste the dishes for themselves,
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starting with Kusumoto's famous tonkotsu ramen.
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Yum!
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Have you finished already?
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It's really good! So good you can't tell the difference.
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The UK has a lot of vegetarians and vegans.
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So this is a tonkotsu-style ramen that even they can enjoy.
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And I have no time for purist takes like "this isn't real tonkotsu."
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Because making meat-inspired dishes that everyone can enjoy
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is a really valuable market.
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And some students are so inspired
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that they corner him after the session.
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So I tried the soup, and I felt like it had this bamboo-like acidity.
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Did you use bamboo shoots in it?
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That's a great question.
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I use the broth from boiling bamboo shoots,
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and it helps to add to the ramen-like flavor.
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So there were no actual bamboo shoots in the soup,
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but I did use a bamboo-infused broth.
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Overturning convention is key.
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What were those pork-like notes?
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I thought that might be garlic and shiitake...
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Is that a trade secret?
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It sure is.
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Makes sense.
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A student like this will go far.
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Thank you so much. I really enjoyed today.
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It's all about sowing the seeds.
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If these young people take an interest in veganism,
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with the technical grounding available in Japan,
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I think they can definitely put themselves up there
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among the world's top chefs.
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I want to keep sowing those seeds
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and I do feel a big responsibility
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to try and keep on inspiring the next generation.
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Today really reinforced that.
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Kusumoto Katsumi's mission to bring Japanese washoku
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up to speed with the global vegan movement continues.
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And that journey is also helping to expand
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the potential of Japan's age-old culinary traditions.
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So, what is it that motivates him as a "frontrunner" in his field?
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My diners are from different cultures
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and have a variety of dietary restrictions.
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I spend time thinking and innovating.
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And I prepare new dishes
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that I hope will satisfy and delight all of these individuals.
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The moments when they tell me they enjoyed the meal,
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that this is the flavor that they were looking for,
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are unforgettable for me as a chef.
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When they say "that was delicious"
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or "I didn't know Japanese food could be this good,"
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that's a great feeling.
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And that's what motivates me.