
This real estate CEO has found a niche in her "night worker" clientele, and as a former cabaret club girl she knows it well. She strives to reduce stigma and secure rentals for those legitimately working in the night entertainment industry. Hitose learned early on that heavy responsibility is rewarded with freedom; but at what price? As she ramps up her business, she recruits former night workers for all of her positions. What does she see in them, and how does she view the future of her work?
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0m 09s
Hi, my name is Aoki Hitose.
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0m 10s
I'm the CEO of a real estate company.
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0m 13s
I'm a former night worker and now I help people
in that industry find apartments to live in. -
0m 18s
Thanks for having me.
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0m 34s
Check out these 5 frames of love for me and you.
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0m 40s
Here we go.
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0m 44s
I specialize in helping night workers
find apartments to live in. -
0m 49s
I've failed a tenant screening because of my job.
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0m 53s
I just want people to be proud of the work they do.
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1m 00s
It's great to be able to make the
impossible possible, isn't it? -
1m 21s
Hello. Thanks for calling.
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1m 25s
This is her. I see. Tomorrow?
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1m 27s
Understood, I'll pass on the memo.
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1m 29s
Thank you very much.
Goodbye. -
1m 49s
I'm happy because work wrapped up early today.
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1m 52s
Time to spend some quality time at home
and have some drinks! -
2m 11s
I'm home!
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2m 14s
There's my cat.
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2m 16s
I only see one of them.
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2m 22s
- What do you normally do at home?
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2m 25s
Well, I have a beer.
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2m 29s
I only have two cans left.
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2m 34s
I'll have this one.
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2m 36s
The first thing I do when I get
home is open a cold one. -
2m 40s
Is this OK to show on TV?
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2m 46s
It's so good.
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2m 49s
I based my interior around the color violet.
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2m 52s
I used DIY materials to decorate my appliances.
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2m 56s
I even did that purple tile by myself.
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3m 07s
My home is my castle.
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3m 11s
It's full of everything I like, and I don't need
to worry about what people think. -
3m 25s
I got these boots from my mom,
and I still wear them. -
3m 31s
The heels on these are a little short for my taste,
but I like this brand, so I bought them. -
3m 45s
I tried to be good when I was a kid.
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3m 50s
But I longed for freedom, and I dreamed of
growing up so I could do what I wanted to do. -
4m 09s
I'm on my way to meet the woman
I consider my life mentor. -
4m 20s
Growing up, I was taught to
stay in my lane, all the time. -
4m 30s
But that didn't sit right with me.
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4m 36s
Then one day, I met someone who
lived their life as a free spirit. -
4m 42s
Because of her, I learned to
live on my own terms, too. -
5m 00s
Hello!
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5m 01s
- Coming!
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5m 04s
How are you?
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5m 05s
Welcome! Come in!
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5m 08s
She runs a fashion boutique and
sells custom haute couture clothes. -
5m 13s
I call her "Mama," even though
she's not my real mom. -
5m 19s
- This is...
- My signature: a jumpsuit. -
5m 22s
True, you always wore jumpsuits.
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5m 25s
I see you've got new accessories on.
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5m 28s
You like to make faces, lips and eyes.
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5m 33s
In junior high I went on a work experience,
and I met Mama there. -
5m 42s
I remember it... she was such a force!
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5m 48s
You should try it on.
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5m 50s
- Yeah? This is cute.
- Give it a go. -
5m 54s
She can draw out a person's individuality.
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5m 57s
For me, she also listens to what I have
to say and enjoys my ideas. -
6m 05s
Mama, you always heard what I had to say,
or what I wanted to do with my life. -
6m 15s
And you never doubted me or worried about me.
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6m 19s
Never.
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6m 20s
I was so happy to hear, "Do what you want to!"
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6m 27s
As long as you take responsibility for
your actions. I'd never hold you back. -
6m 32s
"It's your life, it's your choice!"
That's what I say to young people. -
6m 38s
She taught me that it's OK to stand my ground,
voice opinions, and chase my dreams. -
6m 51s
I know that you'll always be here in the shop,
if I need a shoulder to lean on. -
6m 58s
My business hours are until 7pm.
So, I'll always be here until then. -
7m 04s
It's nice to have someone at
the ready when you need them. -
7m 10s
That's the feeling of safety you always gave me.
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7m 13s
That you're always here.
I hope you'll be here forever. -
7m 22s
Mama seemed to be living her life
freewheeling and with freedom. -
7m 31s
But as I got older, I understood that
it came with a lot of responsibility. -
7m 37s
It's a tradeoff that she taught me.
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7m 42s
Freedom to me is...
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7m 46s
A reward that comes after understanding
personal responsibility. -
7m 57s
On this day, we all worked at the office together.
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8m 09s
- What's that?
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8m 10s
It's a video we made for our social media,
to show an open property. -
8m 19s
Compared to when we started, we've got
a much bigger audience now. -
8m 25s
My employees make all our content,
and I rely on them for it. -
8m 33s
What should I write on the thumbnail for this one...
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8m 35s
I would write about it being white.
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8m 39s
OK, "Clean, all-white apartment!"
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9m 04s
All my employees are upbeat and fun.
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9m 11s
I always say, "We're all unique, and that's what
makes us great!" I run my company that way. -
9m 21s
Ms. Hitose, can you show us how to do this?
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9m 23s
Haha, how'd you survive all this time?
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9m 29s
Wow! Amazing!
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9m 35s
Hitose’s company was
established in 2020. -
9m 38s
All five employees are
former night workers. -
9m 42s
I met her at the club when we worked there together.
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9m 47s
I couldn't even use a computer, much less
have experience in real estate. -
9m 54s
But wherever she took me I followed.
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10m 01s
I was working so hard at the clubs;
I wasted my time away. -
10m 08s
So, I had nothing to be proud of and felt lost.
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10m 15s
Ms. Hitose was the only one who
saw potential and spirit in me. -
10m 25s
Kaede always told me that she looked up to me
and wanted to follow in my footsteps. -
10m 33s
I need to continue to be the type of person
these girls can be proud of. -
10m 44s
It's hard to put Ms. Hitose into words.
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10m 46s
She doesn't know the word "impossible" for herself.
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10m 52s
It won't show on her face, but she's
always fighting for something. -
11m 01s
- What kind of people do you want
your employees to become? -
11m 04s
I never thought about it before...
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11m 07s
But I'd want them to enjoy life and have fun.
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11m 11s
Yes, she always says that.
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11m 14s
I care deeply about the relationships
between us as human beings. -
11m 26s
Haha, maybe I'm not real CEO material?
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11m 34s
To me, my fellows are...
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11m 38s
People I want to live for and protect.
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11m 44s
That feeling will never change, it just gets stronger.
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11m 51s
I'm thankful to be with them.
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12m 05s
On this day, we went to a beach to
shoot some photos for our website. -
12m 16s
It was quite windy.
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12m 17s
The wind speed was 10m/s,
according to the cameraman. -
12m 27s
Well, this is unexpected!
I heard this was a quiet beach. -
12m 32s
But it isn't, obviously.
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12m 34s
I want to have a wide background
and fill the space with scenery. -
12m 38s
We'll just be the party girls in the corner.
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12m 43s
I requested a wide, spacious photo.
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12m 50s
I want future clients to imagine a space
that's open, where they can feel free, and follow their dreams. -
13m 06s
We are here to help them achieve their dream.
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13m 20s
In the future, I want to own
a whole building complex. -
13m 30s
It would house women-run companies only.
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13m 36s
There would be a nursery for kids and a nice
pet hotel for when going on business trips. -
13m 46s
There're so many options and ways for women
to live now, and I'm happy to offer support. -
13m 57s
My night worker clients tell me to please keep the
company running and continue to help secure homes. -
14m 13s
I don't expect society will change soon.
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14m 16s
But at least, I hope they know
that I'm a person to rely on. -
14m 21s
And if they want a new way of life,
I'll help them find it. -
14m 27s
To me, the future is...
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14m 30s
One where the visions and dreams
of women can come true. -
14m 33s
It's about making lemonade out of the lemons in life.
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14m 42s
There are always new beginnings,
and I want a future full of aspirations.