NFTs Bring New Life to Village

The Signs

15m 00s
Broadcast on June 11, 2022 Available until September 10, 2023

Yamakoshi, Niigata Prefecture, is a remote village with a population of just about 800 people. NFT art featuring Nishikigoi, a colored variety of carp it's known for, could be the key to new life for the town. Purchasing this new type of artwork in the spotlight gives buyers a chance to participate in community revitalization activities. Real world and digital communities interweave, in this challenge towards local revitalization.

Program Outline