
Thanks to Tinia's innovative approach, her 8-employee urban start-up in Brooklyn, New York, provides safe and nutritious fresh produce with no environmental impact.
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Direct Talk
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This is what a farm
may look like in the near future. -
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Agriculture is an
indispensable part of our lives -
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and many concepts to
realize sustainable communities -
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are being developed in the world today.
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This young entrepreneur
has come up with an innovative idea -
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to supply safe and highly nutritious produce
in urban areas, -
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without impacting the environment.
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Tinia Pina is the founder and CEO
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of an agricultural technology startup
in the United States. -
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Tinia Pina
Founder & CEO of AgTech Startup, Re-Nuble -
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By socializing and
making this more of a movement, -
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we can change the remove
the need for chemical inputs in our food -
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and using food waste
to serve as a viable alternative. -
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We asked Tinia about the unconventional
and mind-blowing systematic way -
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to grow vegetables that she has developed.
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Food Waste Into Nutrients
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My aspirations and goal,
you know, I really am here to help -
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really kind of heal the Earth,
to be honest with you. -
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What we've seen in the U.S.,
even prior to COVID -
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and some of the supply chain
shocks that we've experienced here, -
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is that food waste, whether it's at the
retail or food service side, -
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it can be large or high in volume.
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Supermarkets do carry fresh produce,
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but quality isn't the same.
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And then if someone were to
want to purchase organic produce, -
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it's often not carried at those supermarkets
located in underserved communities. -
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I would say residents and people that want to
be making a contribution to urban agriculture -
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is that they want to be able
to have more control -
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and have an impact on food grown locally.
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And as a result,
by having more farms grow this way, -
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we can increase the supply of organic food
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and therefore more people
can have access to it, -
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and at least an increased awareness of it.
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To help solve such
food supply issues in the US, -
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Tinia developed a novel product.
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We visited her research lab
located in Brooklyn, New York,to see it. -
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We're showing how
these different groups of tomatoes are seen, -
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how well they are able to
thrive under high heat, -
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so at least 30 degrees Celsius.
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Here we're doing a germination test.
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Are different ratios of our nutrients
helping the seedlings? -
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The great thing is,
remember, this is synthetic mineral salts, -
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this is Re-Nuble.
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It's not a thick product
like fish fertilizer or manure. -
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The company currently
employs a staff of eight. -
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Its flagship product is the
original non-chemical fertilizer -
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that went on the market four years ago.
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The main target is the
hydroponic growing system that uses water -
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to transfer dissolved nutrients
to a plant's root base. -
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So on the way we grow, you know,
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we tout the fact that it's chemical free,
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there's nothing about our process
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as well as the raw materials
that we use that is chemical. -
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Hopefully we can have that
in other countries as well. -
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It took Tinia more than seven years of
research to develop the original product. -
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We asked her about the manufacturing process.
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So Re-Nuble is
a play on the word "renewable." -
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We show it as, at least from the company,
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as us being able to take the food waste
from the food manufacturer, in this case, -
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and taking their waste stream,
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turning it into a finished product
that can be reintroduced to farms. -
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We receive the vegetative waste.
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Think of broccoli remains or
leafy lettuce remains or even corn. -
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It's a mix.
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From there, we receive it at our facility.
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It goes through a pasteurization process.
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The second step is
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where we have developed this novel process
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that incorporates a biological conversion,
as well as mechanical process -
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to make the nutrients
in the food waste soluble. -
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The third step is that
we do a several series of tests -
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as far as quality control,
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make sure that there's no microbes
that could be food safety risk -
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before we fulfill it to customers.
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The main reason for the food waste is,
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I would say, poor planning and logistics
and means to measure that food waste. -
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So a great example here in New York City
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is that we have our food waste
traveling far distances outside of the city -
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because cities often
don't have the infrastructure -
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to manage its own food waste.
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There's a lot of emissions
or greenhouse gas emissions -
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that are associated with
just the hauling of waste. -
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And, you know, it really depends on the end.
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If it goes to a composting facility,
typically, it requires three to four months. -
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During that time,
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there are methane emissions that are residual
coming off from that composting process. -
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We remove that by not needing
to require that much time -
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and doing it closer proximity
to the source of food waste generation. -
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The startup is currently working with
eight commercial farms -
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and a number of resellers
who sell hydroponic systems to consumers. -
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But expanding the market isn't
the only thing Tinia is striving to achieve. -
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We do have an aspiration
to help farms at their location, -
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take their waste stream and turn it back into
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sources of potable water
and biostimulants at the farm. -
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That has been the goal,
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and we believe that
that has been of interest -
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because a lot of these farms
want to be able to show -
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that they're committing to sustainability,
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using this closed-loop aspect.
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The system she's developing utilizes
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the upcycled wastewater and
vegetative food waste generated at the farm. -
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That process we're piloting with
a farm in Michigan that's 800 acres. -
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It's an apple orchard,
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and that goal is to prove
how we're able to take their waste stream, -
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which is the wastewater and any residual
promise in this case, and turn it back -
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into a closed loop process for them.
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Because as we've seen,
you know, there's a lot of, -
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in certain areas
where there's water scarcity, -
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we want to make these farms
able to be self-sufficient in their inputs. -
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And, how we can turn it into a source of
biostimulants or fertilizer for them. -
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And so that allows us to
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not only put the best interests of the farm
in terms of revenue stream -
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because they can be sustainable
both environmentally and financially. -
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So if we can increase
the number of these farms, -
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that therefore increases
the volume of the type of produce -
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we would like to see more of
right organic and less chemically laden. -
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Tinia Pina has a lot on her plate every day
as the leader of her startup company. -
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Lunchtime is the one moment she can relax.
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So today for lunch,
I'm having strawberries with blueberries, -
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which I often eat as a source of energy
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and then on the side,
I have quinoa and beans, -
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and so that's source of protein for today.
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My significant other and I cook every day.
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We really like being able to
have as much flavor -
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and have control of
how we're cooking our food. -
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And so we plan our meals for lunches
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and then we cook when we
get back home for the evenings. -
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It was actually lunchtime that gave her
the inspiration to create the company. -
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Born in 1983,
Tinia grew up in the State of Virginia. -
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I am not technically trained
as a horticulturalist -
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or a biologist or a plant scientist.
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I went to Virginia Tech as someone that was
interested in information technology. -
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But what really kind of served
as the main impetus -
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or reason for why I founded Re-Nuble
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was because during my time
in financial services here in New York City, -
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I was a pro bono SAT teacher
through New York CARES, -
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which is a completely
volunteer based program. -
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And on Saturdays,
from eight a.m. until three p.m., -
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we were teaching
inner city schools schoolchildren, -
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and noticing what the kids
were eating for lunch, -
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often highly fried,
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not the most nutritionally dense
or fresh food options. -
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I could see immediately
how their attention waned after lunch. -
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If they're not eating the ideal type of food,
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then you know, there are other issues that
they are battling with related to nutrition -
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that's always going to serve
as a deficit for them -
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and put them at a disadvantage.
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If people can have lifestyles
at which they're, it's more it's less stress, -
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eating better from a nutritional standpoint,
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and just having one in which
is more aware of better options, -
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then yes, opportunity can be
available to those as well. -
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So having that immediate observation
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also while knowing that
New York City was spending $77 million, -
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this is in 2012 to export their waste
to China, Pennsylvania, Virginia. -
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We will never have a direct impact
on their purchasing behavior -
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or changing their decision to eat this way.
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But by socializing and
making this more of a movement, -
10m 02s
we can change the, the remove the need
for chemical inputs in our food -
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and using food waste
to serve as a viable alternative. -
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After working in finance for seven years,
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she launched her startup company in 2015.
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We asked her if she had
any bumps in the road after the launch. -
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Many!
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We are manufacturing
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and manufacturing is
not the easiest to fundraise for -
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because it's capital-intensive.
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We're developing a completely new product
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and new process to create that product.
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And so we were ahead of the investors.
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But investors didn't realize the opportunity.
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It wasn't just the investors.
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She also had to convince farmers
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in order to have them implement
her innovative method of growing produce. -
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My family,
I don't come from a family of farmers, -
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and it hasn't caused for a quick experience
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in getting what we're doing out
there to the farming community. -
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But they want to grow this way,
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and they just have not seen
a solution that won't introduce risks -
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such as food safety
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or clogging up their system,
which causes an operational burden. -
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So the fact that we can demonstrate this
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is what allows them to us
to to give them trust. -
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Tinia's slow but steady efforts
are gradually paying off -
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and now she is collaborating
with a municipality -
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in a public demonstration project.
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It's in the city of Glens Falls
in New York State. -
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The company is working with the city
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to build a pilot vertical
hydroponic farm in a vacant room -
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on the third floor of a commercial building.
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This is the beginning of one of the
farming approaches for the future. -
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So this farm is intended
to be a public demonstration. -
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There's so many different versions
of urban agriculture. -
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And I think that's
what's the beautiful about it -
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is that everyone can have
a different approach, -
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a different interpretation.
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And by no means should it be limited to,
you know, vacant parking lots -
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or modular spaces within buildings.
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There's people even doing it in cabinets
within, you know, their apartment. -
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And so I think the most important drivers
are by increasing the accessibility, -
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as a result of accessibility,
you're making it more affordable,hopefully. -
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As a result of more affordability,
you're increasing the awareness and education -
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so that consciously
we can change the mindsets of people -
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to hopefully live in a more sustainable and
have a certainly a more healthier lifestyle. -
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Via social media, her company is
spreading the idea of the closed-loop system, -
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and the fact that by adapting it,
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food can be grown in various environments,
even in desert soils. -
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In February this year, Tinia shared
her story and visions for the future -
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to the world at Expo 2020 Dubai.
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You know, the dream would be
taking what we do here in the U.S. -
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and enabling agriculture economies
outside of the U.S. -
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so heavily in the Middle East,
in Singapore, in India and elsewhere. -
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For us, you know,
we try not to be pigeonholed -
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in one idea or concept or vision
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as to how agriculture can take place
now and in the future. -
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Because we want to make sure that,
you know, people can grow food in -
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in an environment in which
we're increasing temperatures, -
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increasing erratic weather patterns.
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We want to make it adaptable for any person.
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And so it doesn't need to be
one specific solution, -
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but helping all farms
of all types and all sizes to -
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be able to be successful.
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Finally, we asked Tinia
to write down her motto. -
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"When you reach the top, you should remember
to send the elevator back down for others." -
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It has not been easy or to start Re-Nuble,
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but I've certainly had the privilege of
working with the community of supporters. -
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I should be able to send back down
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my resources, my availability
to mentor others -
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so that others have a similar path
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to being able to have the similar advantages
for their own success.