15m 00s
The Matcha Business: Takeo Sugita / President, Aiya
Direct Talk
15m 00s

Broadcast on April 22, 2019
Available until April 22, 2020

Aiya is a time-honored matcha green tea producer offering a diverse range of matcha products. It has worked to spread matcha culture worldwide. 5th generation president Takeo Sugita talks strategy.