Choshi Electric Railway: Turning Creative Ideas into Profit

Japan Railway Journal

28m 00s
Broadcast on March 23, 2023 Available until March 23, 2026

Many railway companies have suffered during the pandemic, but the Choshi Electric Railway in Chiba Prefecture made a profit for the first time in six years in 2021. This is because 80% of their sales come from non-train operations, such as selling wet rice crackers, track ballasts, train sounds, auctioning station names and even producing a movie. Take a look at the unique ideas implemented by the company's president to keep the company on track.

Program Outline