Shinano Railway: Investing in New Trains

Japan Railway Journal

28m 00s
Broadcast on September 16, 2021 Available until September 16, 2024

In Nagano Prefecture, third-sector Shinano Railway came up with a unique strategy to replace their old trains. Investing half of received funds, they gave the remaining half back to their supporters, offering rides on their tourist train, etc. By May 2021, the company reached its 30-million-yen target. See how Shinano Railway utilized this one-of-a-kind strategy to purchase new trains.

Program Outline