28m 00s
Hankyu Corporation: A Leading Private Railway Company's Business Model
Japan Railway Journal
28m 00s

Broadcast on October 12, 2018
Available until October 12, 2019

Hankyu Corporation in Osaka, Japan's second largest metropolitan area, has successfully increased ridership by using diversified business strategies along their railway lines; from developing residential areas and amusement parks, to constructing a new university building and establishing the famous all-female Takarazuka Revue. See how Hankyu maintains its strong brand image with unique strategies like this, and skillfully refurbishes their old cars inside and out into new, high quality trains.