Giving Preconceptions a New Lick of Paint: Gender-Positive Painting Contractor - Takenobe Yukio

RISING

28m 00s
Broadcast on July 21, 2021 Available until July 21, 2023

Painting and decorating is an industry that has long been dominated by men. But Takenobe Yukio, CEO of an Osaka-based construction painting firm founded in 1950, is solving the issue of an aging, shrinking workforce by proactively recruiting female staff. Trained using innovative digital platforms, his team including tradeswoman Ishimoto Nozomi leverages a creative female sensibility to tackle projects such as schools and the traditionally built temples of historic Kyoto Prefecture.

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