28m 00s
Putting Slumbering Ideas into Action: Crowdfunding Chief - Ryotaro Nakayama
RISING
28m 00s

Broadcast on August 29, 2019
Available until August 29, 2020

In Japan, crowdfunding isn't just about money. There's also a site aimed at test marketing new products which has built up an impressive track record. CEO Ryotaro Nakayama finds the ideas slumbering within local small and medium-sized businesses and helps turn them into new products, putting declining industries back into action. From projects like a foldable hybrid bicycle to kitchen knives modeled after Japanese katana swords, we take a deep dive into Nakayama's revolutionary business model.