Male Aesthetics

Japanology Plus

28m 00s
Broadcast on April 27, 2023 Available until March 31, 2026

*First broadcast on April 27, 2023.
In Japan, economic conditions may be challenging, but male cosmetics are selling increasingly well. Social media and the normalization of remote working have contributed to a growing concern among men about their appearance. The increasing popularity of hair removal treatment is evidence of that trend. But looking back at Japanese history, we see that for over a thousand years, it was normal for men to wear makeup. We look at the evolution of male aesthetics in Japan.

Program Outline