Many Japanese companies in the service sector are revamping their rules to make their workplaces and facilities more accommodating to sexual minorities.
Tokyo Disneyland's operator in April revised its grooming and appearance rules for workers. Oriental Land eliminated gender-based uniform specifications. Employees can now select from several types.
It has also started subjecting all workers, regardless of their gender, to the same rules on hair styles and makeup.
Convenience-store chain FamilyMart has made it easier for same-sex couples to file applications to become franchisees.
Drug-store chain Welcia Holdings introduced a new employee handbook last month with the aim of making sexual minorities feel at ease when shopping at its stores.
In one example, workers are instructed to indicate the locations of both the men's and women's cosmetics counters when customers inquire, instead of making assumptions based on the person's appearance.
It also says that when customers disclose their gender, workers should not share that information without the person's consent.
Welcia plans to use the handbook at all of its stores in Japan by next year.