Strawberries are normally red. But farmers in southwestern Japan are busy harvesting a version that comes in white.
Five farms in Karatsu City in Saga Prefecture grow the prized fruit.
The white strawberries with red seeds have a mild sweetness and aromatic flavor. Big ones can sometimes fetch more than 700 yen, or around 5 dollars, apiece.
Local grower Ide Shigeo developed this rare variety. He says this year's crop has been drenched in sunshine since planting in September, giving them a sweet flavor and pleasant aroma.
He said, "The fruit is grown without chemical spraying, so people can be safe when enjoying their flavor."
The fruit is sold at local farm stands and department stores in Tokyo and its surrounding region. Some are also exported to Hong Kong.