UNIC and Japanese media launch climate change action initiative

The United Nations Information Centre in Tokyo and more than 100 media outlets in Japan have launched a joint campaign aimed at bringing about action on climate change.

The UNIC Tokyo announced the initiative on Friday. The campaign is called the 1.5-degree Celsius pledge. Newspapers, online media outlets, and broadcasters such as NHK are among the participants.

During the campaign period, the media outlets will use TV programs, articles and websites to disseminate information on current global climate conditions and measures that can be taken to tackle climate change. They will encourage people to help prevent the global average temperature from rising above 1.5 degrees Celsius.

Campaign activities will be stepped up from September until the last day of the UN climate change conference. The COP27 conference is scheduled to be held in Egypt in November.

Nemoto Kaoru is a director at UNIC Tokyo. She said the climate crisis is growing faster than the current pace of climate action. She added that everyone must take action and help change social norms, so that the 1.5-degree Celsius target can be met.