Sales of online shopping in Japan top 10 tril. yen

Sales of online and catalogue shopping in Japan have exceeded 10 trillion yen, or more than 90 billion dollars, for the first time due partly to the coronavirus pandemic.

The Japan Direct Marketing Association says the total sales of 820 direct sales establishments in the year through March rose 20.1 percent on the year to about 97 billion dollars.

Transactions through major online shopping websites such as Amazon and Rakuten continued to be solid.

People also bought food, home appliances and furniture via the internet or telephone orders as they refrained from going out or worked from home.

The association says this is the first time the sales have topped the 10 trillion-yen mark since it began keeping records in fiscal 1982.

The figure is equivalent to the combined sales of Japan's seven leading convenience store chains last year.

The association attributes the record sales to an increase in the number of customers and the entry of new service providers.