Panel looks to prevent misleading affiliate ads

Japan's consumer protection agency is looking to crack down on fake and misleading affiliate advertising. They have set up a panel to study the issue as this type of marketing becomes more common.

Affiliates promote products on blogs and other websites, and earn a commission when people buy the items online.

But there are now millions of affiliates, making it difficult for advertisers to check their content, with fake and misleading ads sometimes being left up.

The Consumer Affairs Agency held the panel's first meeting on Thursday. Members pledged to look into ways to tamp down the problem.

The panel expects to conclude its study by the end of the year to come up with measures to eliminate inappropriate affiliate ads.