The firm behind Super Mario wants to give people a taste of its colorful history. Japanese gaming giant Nintendo is planning a museum.
The company is aiming to convert an old factory in Kyoto Prefecture by March 2024.
In its previous life, the plant churned out card games and handled console repairs.
Nintendo's Family Computer launched in 1983, helping spark a wave of demand for video games both in Japan and overseas.
Megahit game Super Mario Brothers followed two years later, with its mustachioed hero becoming a household name around the world.
Nintendo scored a record annual net profit last fiscal year, boosted by strong sales of the Switch console and the "Animal Crossing" game as people stayed home due to the coronavirus pandemic.