A survey of drivers in Japan shows automakers may need to cut electric vehicle prices to charge up demand.
Parking lot operator Park24 surveyed nearly 7,000 of its customers about EVs.
Thirty-four percent said they would consider buying when prices drop.
When those respondents were asked about ideal prices, 11 percent of them replied "one million yen or less", or about 9,000 dollars. Twenty-two percent said "1.5 million yen or less" and 28 percent responded "2 million yen or less."
Car makers have been accelerating the electrification of their fleets, but most models currently on the market in Japan cost over 2 million yen, even with subsidies.