Many companies around the world have unveiled rainbow-colored products to show support for Pride Month in June.
Denmark's LEGO Group is rolling out a set of its famous toy blocks featuring 11 figures, each with its own color and hairstyle. It is inspired by the rainbow flag that symbolizes sexual diversity.
In addition to the colors of the rainbow, the set uses black and brown to show respect for racial diversity, and pink and white for transgender.
It is the first time the firm is offering a product inspired by gender diversity. It will go on sale across the globe.
Designer Matthew Ashton said, "I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love."
Ashton added, "This model shows that we care, and that we truly believe 'Everyone is awesome'!"
Meanwhile, US sneakers maker Vans has designed rainbow-colored shoes, while US watch manufacturer Fossil has announced a collection featuring Pride-inspired straps.