H&M vows to regain trust in China after backlash

Clothing retailer H&M is vowing to regain the trust of Chinese consumers after it was hit with a backlash over its human-rights stance.

People in China have been calling for a boycott of the Swedish company's products since it voiced concerns over the treatment of minority Uighurs.

H&M released a statement on Wednesday that calls the country "a very important market to us." It adds it is dedicated to regaining the trust and confidence of Chinese customers, colleagues and business partners.

But the message failed to satisfy some critics, who point to a lack of an apology.

The backlash erupted after H&M announced in September that it would stop procuring cotton from China's Xinjiang Uygur Autonomous Region. The policy was in response to allegations of forced labor of Uighur people.

H&M's products were removed from major Chinese online-shopping sites. The company has temporarily closed about 20 local shops.

Other Western brands, including Nike and Adidas, are under fire in China for expressing concerns about conditions in Xinjiang.