The Japanese government is teaming up with Singapore Airlines to encourage more tourists from Asia to visit the country.
The project is the first partnership between the Japan National Tourism Organization and an air carrier. It has a budget of about half a million dollars and is targeting people in Singapore, Australia, Malaysia, Indonesia and India.
"Japan is hosting the Rugby World Cup this year, and the Tokyo Olympics and Paralympics next year," Japan National Tourism Organization Executive Vice President Akira Ninagawa said. "Those events will give us a great opportunity to capture the attention of the world."
Japan wants to bring in 40 million visitors from abroad next year. Singapore is seen as a key hub, as people from throughout Asia use the city's Changi Airport.
Singapore Airlines Group operates 77 flights to and from Japan every week.