Japan's Fujifilm will restart sales of black-and-white photographic film this fall to meet an unexpected increase in demand from customers.
The firm stopped shipping the film last October amid the widespread use of digital cameras and camera-equipped smartphones.
The company says it has reversed that decision following waves of requests from photography fans. They say the monochrome film produces retro-looking snapshots.
Fujifilm said it developed a less-costly method for making the film. It also uses different materials.
Fujifilm officials say the revival in demand for monochrome film was helped by younger smartphone users. They liked the look of black and white digital shots and started to upload more of them on social media sites.