Asia Insight

In Vietnam, along with the Kinh ethnic group, which accounts for 90% of the population, there are 53 minority groups.
While the urban centers where the Kinh live has experienced rapid growth in recent years, the self-sufficient lifestyle of the minority groups that inhabit the mountain regions remains largely unchanged from the past, and they are being left behind in the wake of economic development.
As the population of these groups decrease, their culture is gradually disappearing. In the midst of this situation, an NPO made up of women is helping to preserve this culture by providing opportunities for groups to make an income through the sale of skillfully-crafted embroidered goods around the world. Women have built a business by continuing to sell these items, and have provided constant support without having to rely on monetary aid.
In this episode of Asia Insight, we introduce the activities of women who are providing support to these minority ethnic groups by nurturing business in their mountain villages.