Mon. May 29, 2017
NIPPON STYLE: Real and Virtual Merge in Future Fashion
Fashion Director Sota Yamaguchi
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Sota Yamaguchi is Tokyo's hippest modern-day fashion director. His latest venture is the "2037 Tokyo Collection", a project looking at fashion twenty years into the future. From the production of original items with leading Tokyo fashion brands to the creation of a virtual shop, he extends his reach to a future world where self-expression takes center-stage.

Who is Sota Yamaguchi?
Yamaguchi graduated fashion design school and became a fashion stylist in 2006. He opened a boutique called "Mikiri Hassin", where he introduced several up-and-coming Tokyo brands to fashion-lovers in the city. As Fashion Director he has masterminded several head-turning events in famous department stores, and his ability to spin new stories around both Western and Japanese items has earned high acclaim.

The "2037 Tokyo Collection" Worldview
Helping Yamaguchi bring his project to life are two popular shops, one in a department store and the other run by a fashion fixture in Tokyo.
The participating brands have created original products based on the concept of "2037", led by Japanese brand Anrealage, a regular at the Paris Collection. For this project, the brand has designed a trench coat and denim pieces that represent the present, past and future.
Guests also enjoyed sneakers with LED-glowing soles and watches with alternating dial and belt patterns.
Another main draw is the "Future Shop", achieved through virtual reality technology. Twenty years from now, Yamaguchi believes shops will not just be about lining shelves with items for purchase, but providing shoppers with the opportunity to experience the item's back story, and even see how the item ages over time, all in virtual reality.
The shop also features the "future Tokyo" in striking photographs.

We go behind-the-scenes with Sota Yamaguchi and Tokyo's hottest creative minds to see how they see fashion in twenty years.

[ Shop Information ]
ISETAN Shinjuku "Tokyo Kaihoku"
3-14-1 Shinjuku Shinjuku-ku Tokyo 160-0022 Japan
Tel: +81-3-3352-1111

VIOLET MINAMIAOYAMA B1F, 5-12-15 Minamiaoyama Minato Tokyo 107-0062 Japan
Tel: +81-3-6419-7276

5-42-1 Jingumae Shibuya Tokyo 150-0001 Japan
Tel: +81-3-3486-7673


A Bag with a Story
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Elementary school children in Japan are known for carrying "Randoseru" backpacks. Almost all new first-graders go to school with these matching bags…but what's the history and significance of the bag? We go back in time as well as look at modern day, where the bag comes in many more color variations.


2017 Autumn/Winter Tokyo Collection
2016 Autumn/Winter Tokyo Collection




Behind the Scenes Behind the Scenes

In this episode, Marie wore virtual reality goggles, and we were able to experience the world she was encountering, through the monitor. The shoot was a first-time challenge for all, and it took some getting used to. Marie stood before a green background, playing around while she waited for the cameras to begin shooting. Take a look at her playful expression. And though she's standing in front of a green screen, it was impressive to see a full-on city come to life on screen!

Behind the Scenes

We encountered some technical difficulties, and some of us crew members stood by at a nearby café, because we weren't going to be of any help to the crew on set. This café au lait, served in a vivid blue café au lait bowl, was absolutely delicious. A happy discovery!
Though we can't say that too loudly in front of the crew, working so hard to prep the shoot!

Behind the Scenes Behind the Scenes

The door handle on the entrance of the building was a detailed design carved into stone.
Wonder if there's a special meaning behind it?

-Producer Yoyo


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