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Mon. Jul. 25, 2016
Anti-Kawaii Designers Introduce a Whole New Style
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Japanese school uniforms in the style of sailor outfits are gaining traction as one maison, led by two young women Eily and Jammy , creates evolved forms of "uniform fashion". Their brand "Neb aaran do" has a passionate following, and we learn why as we dive into their creations.

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The brand is known for designs that look as though they've jumped out of a storybook, with abundant uses of ribbons and plaid. But if you ask the two, they will say they "hate kawaii".


The pair met and became friends in the oil painting department of Tama Art University. After graduating, Eily continued on to Bunka Fashion College to study fashion and begin making her own clothes. Jammy took over the photography and filming of the clothes, as well as styling and coordinating the outfits with accessories.

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In the episode, we join the pair as they prepare for a fashion show based on Jammy's theme "Princess of the Sea". Eily designs several ensembles for the runway show, but finds she is running out of time. Meet the pair behind the creations that have made passionate fans out of girls and women.

TOKYO BUZZ:

Adding a Sexy Touch with Lace-Up Shoes!
HOT PICKS at Fashion Week Tokyo HOT PICKS at Fashion Week Tokyo

This summer, our eyes are on lace-up sandals that add a feminine touch to any outfit. The footwear is easy to wear and style, with both pants and skirts. And they have the added bonus of making the legs and ankles look slim! Try various colors, or maybe pair the sandals with socks. There's no wrong way to enjoy the summer's hottest look.

[ Shop Information ]

Jeffrey Campbell Laforet HARAJUKU
Laforet Harajuku 3F, 1-11-6 Jingumae Shibuya, Tokyo 150-0001 Japan
Tel: +81-3-6434-0335

CATWALK TRENDS:

2016 Autumn/Winter Tokyo Collection
2016 Autumn/Winter Tokyo Collection

DRESSEDUNDRESSED

IN-PROCESS

Johan Ku Gold Label

Behind the Scenes

We're filming today at a shop in Nishi-Ogikubo called "Neb aaran do". Art director Jammy came out to greet us! It may be drizzling out, but we're keeping our spirits high.

Behind the Scenes

In the store, the wooden kokeshi dolls caught our eye. They originated in the Tohoku region of Japan, but these look quite different from traditional kokeshi. Eily and Jammy collaborated with an illustrator to create these limited edition dolls. Love the retro mood!

Behind the Scenes Behind the Scenes

In the episode, we feature clothes born out of a fairy tale about a young shepherd girl and sea princess. Here in the store, we find a dark-colored sailor ensemble with... are those crows? They're pretty fantasy-like too!

Behind the Scenes

Nishi-Ogikubo is a residential area that's not quite in the center of Tokyo, but there are a lot of unique shops that are popular with stylish people looking for something different. The store signs are entertaining in themselves. A hippo? What kind of store is this?

Behind the Scenes

For lunch, we went to a curry shop recommended by Jammy. I ordered keema egg curry and chicken butter masala. The lunch included nan, rice, dessert and chai tea and cost less than $10! We're impressed, Nishi-Ogikubo!

- Producer Yoyo


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