It's a Start-Up Life

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Yuko Nakazawa is the founder and CEO of consumer-tech firm UPQ. She represents a new generation of entrepreneurs who are coming up with new business models. Yuko started off in product development at Casio, designing smartphones and compact cameras. Then, she launched her own company based on the concept of “Made in Japan" with manufacturing done abroad. Yuko's success lies in her ability to respond quickly to the consumer’s needs, producing unique quality-crafted items within a three-month period. We follow Yuko in her daily activities and see creativity in motion as she sets a new pace for consumer business.

Director Steve Ross and Sharon Gidon Kobayashi
Location Japan
Duration 28 min.
Genre Women / Economy / Technology
Air Date (JST) Monday, September 19, 2016
Monday, January 9, 2017 *rerun

About Director

Steve Ross and Sharon Gidon Kobayashi

Steve Ross and Sharon Gidon Kobayashi


Steve Ross was born in the United States and is a graduate of Columbia University. He is a past fellow of JET (Japan Exchange & Teaching Program) and served on the staff of the Columbia University Graduate School of Journalism. Steve previously reported for Turkish-owned Ebru News in New York City, and has also worked at ABC, NBC, and CBS affiliate stations. He received the Gold Award in the 2013 Stanford University US-Asia Technology Management Center's "Untold Story in Innovation" journalism competition. Currently reporting, shooting, and editing from his base in Tokyo, Steve's work has appeared in The New York Times and on AP Television, among other news outlets.

Sharon Gidon Kobayashi is a videographer, editor, and producer living in Japan for 20 years. Born in Israel, Sharon learned the craft of capturing images from his father, who was a professional photographer. Sharon started his career in 2000, and has since created more than 20 music and documentary productions covering all major music festivals in Japan. Sharon's talents and unique professional experience span a wide range of genres, including music videos, documentaries, live concerts, news reports, fashion shows, and commercial films.

  • Directors’ Interview